Live opening · Posted 17 hours ago

Brand Insights Analyst

Nielsen India · Georgia, GA, United States
Smartrecruiters Hybrid Full-time
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At a glance

The key details from the original listing.

Posted 17 hours ago
CompanyNielsen India
LocationGeorgia, GA, United States
Job typeFull-time
Work modeHybrid
SourceSmartrecruiters
Listed17 hours ago

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About the role

Description supplied by the original job listing.

As an Analyst, you'll act as an industry insights category expert with the main goal to delight clients; supporting them for informed business decisions through delivery of analysis and insights on their categories using the NIQ data with the NIQ tools, following the NIQ standards and Service Model.
Responsibilities:
Develop efficient use of propriety NIQ tools and metrics, to use these to help solve clients' business questions.
Develop a good understanding of clients' businesses and needs in order to create relevant insights through analyses of retail measurement data, and other NIQ data sets and be able to present, with guidance and support of seniors.
During the briefing process, field business questions and be able to ask clarifying questions & discuss analyses/metrics best suited to answer requests.
Simplify/visualize data and translate numbers into a compelling story for clients.
Able to prepare (and present- in some cases) simple ad-hoc analysis.
Lead generation: Constantly learn what solutions NIQ has for the clients and work closely with the senior analyst and/or manager to identify revenue leads.
Bring awareness to roadblocks when they arise.
Develop in preparing category performance overview analysis and business issue analysis as per Bronze and Silver Academy learnings (manager assessment to be 3.5 and above).
Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue.
Start contributing to Thought Leadership Projects.
Become bi-lingual (CPS+RMS):
Explain CPS facts and fundamentals to clients accurately and confidently,
Use Discover to generate and present CPS Insights,
Decrypt consumer and shopper KPIs into everyday, customer centric language
#LI-Hybrid
0-2 years of industry experience.
University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
Curious person who likes building stories based on data to answer business questions.
Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
Digital savvy.
Fast learner of concepts/tools/analyses.

Employment type
Full-time

Work arrangement
Hybrid

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