PERFORMANCE MARKETING - GOOGLE AND META

Company Description DigiLantern is a healthcare-focused digital marketing and web solutions company that has quickly established a strong presence across major cities in India. Founded by healthcare marketing experts, the organization specializes in patient-centric website design, custom web development, SEO, medical content writing, social media management, and creative services including graphic design, photography, and video production. DigiLantern delivers 360° digital solutions to healthcare organizations, helping them strengthen their online presence and connect effectively with patients. The company is actively expanding into international markets, with a growing focus on the US, UK, and UAE. Team members collaborate in a multidisciplinary environment that combines domain knowledge in healthcare with advanced digital marketing practices.
Role Description The PERFORMANCE MARKETING – GOOGLE AND META role at DigiLantern is a full-time, on-site position based in Noida. The role involves planning, executing, and optimizing performance marketing campaigns on Google Ads and Meta platforms (Facebook, Instagram) to drive leads, conversions, and measurable ROI for healthcare clients. Day-to-day responsibilities include setting up and managing ad campaigns, conducting keyword and audience research, monitoring performance metrics, and performing A/B testing on creatives, targeting, and bidding strategies. The role also includes preparing regular performance reports, generating insights, and collaborating with content, design, and account management teams to align campaigns with client objectives. The individual will be expected to stay updated with platform changes and best practices in performance marketing, and proactively suggest strategies to improve campaign efficiency and scalability.
Qualifications
Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics and optimize performance.
Candidates should possess effective Communication skills to collaborate with internal teams and present insights and recommendations to stakeholders.
Candidates should possess relevant Performance Management and Performance Testing skills to manage multiple campaigns, monitor results, and conduct A/B tests.
Candidates should have hands-on experience with Google Ads and Meta (Facebook/Instagram) advertising platforms, including campaign setup, optimization, and reporting.
Candidates should be familiar with tools such as Google Analytics or similar analytics platforms, and basic understanding of conversion tracking and attribution.
Candidates should demonstrate strong attention to detail, ability to work with deadlines, and a results-driven approach.
A bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in digital performance marketing, is preferred.
Experience in healthcare or service-based industries and knowledge of SEO, landing page optimization, and remarketing strategies are beneficial.

Work arrangement
No