Performance Marketing Manager (Freelance)

Job Overview
NOTE: You must have DTC Jewelry experience.
Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a results-driven Performance Marketing Manager to own our paid social strategy and turn ad spend into measurable ecommerce sales. You will work closely with our Social Media & Content Manager, using the content they produce as creative for your paid campaigns.
You live in Ads Manager, understand what makes an ad convert, and can translate content into performance without needing to produce it yourself.
What You Will Do
Plan, launch, and manage paid social campaigns on Meta (and other platforms as needed) to drive ecommerce sales
Optimize campaigns based on performance -- ROAS, CPA, CTR, and sales impact
Work with the Social Media & Content Manager to identify which organic content and formats to turn into paid creative
Provide feedback on what's converting to inform future content direction
Monitor and report on paid performance metrics regularly
Use AI tools like Claude, ChatGPT, or similar to accelerate ad copy and campaign workflows
What Success Looks Like
Paid campaigns generating measurable ecommerce sales with improving efficiency over time
Clear, regular reporting on campaign performance and ROI
A tight feedback loop with the content function that improves creative performance over time
Required Skills and Qualifications
4+ years of experience managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand, with a track record of driving measurable sales
Hands-on, proven experience running paid campaigns in Meta Ads Manager -- setting up campaigns, reading performance (ROAS, CPA, CTR, spend), and optimizing based on results
Strong understanding of what performs on TikTok and Instagram from a paid perspective
Experience with Shopify and Meta Ads Manager specifically is a strong plus
Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow
Genuine interest in jewelry, fashion, or lifestyle brands is a plus
Ideal Candidate
A freelancer who has managed paid social campaigns end to end for a DTC, luxury, or ecommerce brand, with sales results to show for it
Analytical and comfortable owning budget and performance targets
Organized, reliable, and proactive with timelines and reporting
Looking for a long-term freelance relationship with room to grow as the brand scales

Work arrangement
No