Marketing Executive

Company Description
RealX lets people own a fraction of real estate and other assets - digitally, legally, and starting from a small ticket size. It's a category most people haven't encountered yet, which means our marketing job isn't "win the comparison," it's "make people go, wait, I can actually do this?"
We're building out our Marketing team from scratch and looking for two Marketing Executives to be part of the founding team of this function.
Role Description
Own campaigns end-to-end — from a rough content/campaign idea through execution, publishing, and reporting, across our social and digital channels.
Social media, hands-on — Instagram, LinkedIn, X, YouTube Shorts/Reels — you should be comfortable planning, creating, and posting content yourself, not just briefing an agency.
Concept/category marketing — Help translate a new, sometimes unfamiliar idea(fractional digital ownership of real assets) into content and campaigns that make it click for a first-time audience.
Do more with less — Find the clever, low-cost idea that gets disproportionate attention, rather than defaulting to paid spend. We want people who think like a scrappy D2Cbrand, not a big-budget FMCG one.
Content creation — Write, shoot, edit, or coordinate the creation of posts, reels, explainer content, and campaign assets (with or without external creators/agencies as needed).
Track and iterate — Own basic performance metrics (reach, engagement, sign-ups
driven) for your campaigns and use them to sharpen what you do next.
Support launches — Every new product/asset class launch will need marketing muscle — you'll be part of the team that makes that happen fast.
Stay current — Track what's trending, what's working on social, and bring fresh
formats/ideas into RealX rather than waiting to be told what to do.
What We're Looking For
2–5 years of marketing experience, with strong digital/social media exposure — ecommerce,
D2C, or consumer-tech marketing background preferred.
A track record (even scrappy, early-career examples) of making something work — get
attention, go a bit viral, drive action — without a big budget behind it.
Financial product/fintech marketing exposure is a plus, not a requirement.
Genuine comfort with technology and digital tools — you should understand tech-led
marketing (automation, analytics, content tools, AI tools) and not just traditional
creative execution.
Strong hands-on proficiency across social platforms — content formats, trends, what
performs and why.
A builder's mindset — comfortable with ambiguity, moving fast, and figuring things out
in a category that doesn't have an established playbook.
Good written and visual communication — you can write a caption, brief a designer, or
shoot a quick reel yourself if needed.
Why This Role
You'll be one of the first people building marketing for a company that's genuinely creating a category in India — with real ownership over ideas and campaigns from day one, not just executing someone else's brief.

Work arrangement
No