Creative Performance Lead

Location: Bengaluru | Work from Office
Experience: 5-8+ Years
Employment Type: Full-time
About Supply6
Supply6 is a fast-growing health, nutrition, and wellness brand building science-backed products for everyday health and active lifestyles.
About the Role
We’re looking for a Creative Director to own creative strategy and performance across paid advertising and brand communication. The role will focus on analysing creative performance, developing frameworks for high-converting videos, identifying new customer personas and winning angles, and continuously improving creative performance. The Creative Director will work closely with the Creative Lead, who will own execution, production, timelines, and day-to-day creative operations.
Key Responsibilities
• Own creative strategy across performance marketing and key brand communication.
• Analyse creative performance and identify patterns across winning and losing creatives.
• Build frameworks for creating high-converting video ads.
• Improve and maintain creative win rate month-on-month.
• Identify new customer personas, use cases, consumer problems, and motivations.
• Discover and test new winning angles, hooks, propositions and formats.
• Build a structured creative testing framework across personas, angles, hooks, creators and formats.
• Translate performance learnings into clear creative briefs for the execution team.
• Identify creative fatigue and develop new concepts before existing winners decline.
• Maintain a repository of creative learnings, winning concepts, personas and angles.
• Work closely with Performance Marketing to connect creative performance with CAC, ROAS, conversion, and scalability.
• Review concepts, scripts, and creatives to maintain both performance and brand quality.
What We’re Looking For
• 5-8+ years of experience in performance creative, creative strategy, advertising, or consumer brands.
• Strong analytical ability and experience using creative performance data to make decisions.
• Strong understanding of performance marketing metrics such as CAC, ROAS, CTR, conversion rate, and creative win rate.
• Experience developing creative testing frameworks and identifying winning advertising concepts.
• Strong understanding of consumer psychology, personas, messaging, hooks, and direct-response advertising.
• Ability to combine creative judgment with structured experimentation and data.
• Experience in D2C, FMCG, consumer health, nutrition, beauty, or other consumer categories is preferred.

Work arrangement
No