PPC Campaign Handler (1-1.5 Year Experience)

Paid Ads Executive — 1–1.5 Years
Note: Please apply only if you have 1 to 1.5 years of relevant hands-on experience. Applications not meeting this exact criteria will not be considered.
We’re Hiring | Paid Ads Executive
Growthians Marketing is looking for a Paid Ads Executive with hands-on experience in Meta Ads and Google Ads to join our growing team in Bangalore.
We're looking for someone who has already worked on real campaigns and client accounts, understands how paid advertising works beyond simply launching campaigns, and is comfortable with campaign creation, monitoring, optimization and performance analysis.
What You'll Be Responsible For
Campaign Management
Create, set up and manage campaigns across Meta Ads and Google Ads
Set up campaigns based on campaign objectives, target audience and client goals
Manage audiences, targeting, placements, budgets and bidding strategies
Monitor campaigns regularly and identify performance issues
Optimize campaigns based on performance data
Meta Ads
Create and manage campaigns across Facebook and Instagram
Work with Lead Generation, Traffic, Engagement, Awareness and Conversion campaigns
Set up and optimize audiences, retargeting and lookalike audiences
Analyze creative and audience performance
Test different creatives, audiences, messaging and campaign structures
Google Ads
Create and manage Search campaigns
Conduct keyword research and build relevant keyword lists
Work with match types, negative keywords, ad groups and search terms
Write and optimize responsive search ads
Monitor CPC, CTR, conversions, CPA and other key metrics
Identify opportunities to improve campaign efficiency
Performance Analysis & Optimization
Monitor campaign performance and identify trends
Analyze metrics such as CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate
Identify underperforming campaigns, ad sets, keywords and creatives
Make data-driven optimization decisions
Conduct A/B testing where relevant
Prepare performance insights and recommendations for the next optimization cycle
What We're Looking For
Must Have
1–1.5 years of hands-on experience in paid advertising
Real-world experience managing Meta Ads and Google Ads
Experience working across at least 2–3 different industries
Experience creating, managing and optimizing campaigns independently
Understanding of campaign objectives, targeting, audiences, budgets and bidding
Good understanding of paid advertising metrics and performance analysis
Ability to make optimization decisions based on data
Strong analytical and problem-solving skills
Good written and spoken English
Willingness to learn and experiment with new advertising strategies and tools
Good to Have
Experience with lead-generation campaigns
Experience with e-commerce/conversion campaigns
Google Analytics / GA4 knowledge
Meta Pixel and Google conversion tracking knowledge
Google Tag Manager
Experience with landing-page optimization
Basic understanding of creative performance and ad copy
Experience working in a digital marketing agency
Who We're Looking For
We’re not looking for someone who simply knows how to “boost a post” or launch a campaign.
We want someone who can look at a campaign and understand:
What is working? What isn't? Why isn't it working? What should we test next?
You'll work across multiple client accounts and industries, giving you exposure to different audiences, objectives, budgets and campaign challenges.
You'll also work closely with the creative, SEO and web development teams, giving you a broader understanding of how paid advertising fits into the overall digital marketing ecosystem.
Employment Details
Location: Bangalore
Job Type: Full-time | On-site
Experience: 1–1.5 Years
Joining: Immediate / within 15 days preferred

Work arrangement
No