General Sales Manager

📢 WE’RE HIRING | GENERAL MANAGER – SALES & MARKETING
Brand: TELEPHONE
Company: Parbhudas Kishordas Tobacco Products Pvt. Ltd.
📍 Ahmedabad, Gujarat
We are looking for an experienced and commercially driven General Manager – Sales & Marketing to lead the growth and expansion of our Telephone range of Supari, Mukhwas & Mouth Freshener products.
This is a senior leadership role for someone who understands the Indian FMCG market, can build strong distribution networks, lead large sales teams, and take a brand from market entry to scale.
KEY RESPONSIBILITIES
• Develop and execute the Pan-India sales & distribution strategy for the Telephone product portfolio
• Build and expand Super Stockist, Distributor, Wholesaler & Retailer networks across key markets
• Drive primary, secondary and tertiary sales with strong market execution
• Establish state-wise, territory-wise and channel-wise sales targets and KPIs
• Recruit, develop and lead Regional Managers, Area Sales Managers and field sales teams
• Identify high-potential markets and create structured market-entry and expansion plans
• Lead product launches, trade schemes, retailer activation and consumer promotions
• Work closely with management on pricing, margins, product mix and go-to-market strategy
• Build strong MIS, forecasting and performance-review systems for the sales organisation
• Monitor competition, consumer trends, distributor performance and market intelligence
• Coordinate with Production, Supply Chain, Finance and Marketing to ensure product availability and profitable growth
• Take ownership of revenue growth, distribution reach, market share and sales profitability
WHO WE’RE LOOKING FOR
We are looking for a hands-on business builder, not just an administrator.
The ideal candidate should have:
✓ 12–20+ years of experience in FMCG / Supari / Mouth Freshener / Confectionery / Food Products / Consumer Products
✓ Strong experience in General Trade and distributor-led sales
✓ Proven track record of building or scaling brands across multiple states
✓ Deep understanding of distributor economics, retailer margins, trade schemes and market execution
✓ Strong leadership and team-building capabilities
✓ Excellent commercial, analytical and negotiation skills
✓ Experience managing large sales targets and multi-state operations
✓ Existing industry relationships and market knowledge will be a strong advantage
THE OPPORTUNITY
Telephone is entering an exciting phase of expansion with a growing portfolio across Supari, Digestive Mukhwas, Mouth Fresheners and allied consumer products.
We are looking for a leader who can build the organisation, build the distribution network and build the brand at scale.
Position: General Manager – Sales & Marketing
Location: Ahmedabad, Gujarat
Industry: FMCG / Food & Mouth Freshener Products
Compensation: Competitive and commensurate with experience
📩 Interested candidates can apply via LinkedIn or share their profile directly with us.
Candidates with relevant experience in Supari, Mouth Freshener, Confectionery, FMCG or high-frequency low-unit-price consumer products will be preferred.
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Work arrangement
No