Marketing & Business Development Executive

Company: OptInn Solutions
Experience: 1.5 – 2 years (B2B)
Employment Type: Full-time
Location - Hyderabad
About the Role
OptInn Solutions is looking for a driven and results-oriented Marketing & Business Development Executive with 1.5–2 years of hands-on B2B experience. The ideal candidate will play a key role in generating leads, building client relationships, and supporting revenue growth through a mix of marketing initiatives and business development activities.
Key Responsibilities
Business Development
Identify and generate new B2B leads through outbound outreach (email, LinkedIn, calls)
Conduct market research to identify potential clients, industries, and business opportunities
Set up and conduct discovery calls/meetings with prospective clients
Build and maintain a strong sales pipeline using CRM tools
Support proposal creation, pitch decks, and follow-ups with prospects
Collaborate with the sales team to convert leads into qualified opportunities
Maintain relationships with existing clients for upselling/cross-selling opportunities
Marketing
Assist in planning and executing digital marketing campaigns (LinkedIn, email marketing, content marketing)
Create and manage marketing collateral (brochures, case studies, presentations)
Support social media strategy and content calendar for brand visibility
Track and analyze campaign performance, providing insights to optimize results
Coordinate with design/content teams for marketing materials
Assist in organizing webinars, events, and other lead-generation activities
Required Skills & Qualifications
Bachelor's degree in Marketing, Business Administration, or related field
1.5–2 years of relevant experience in B2B Marketing and/or Business Development
Strong communication and interpersonal skills
Experience with LinkedIn outreach, email campaigns, and lead generation tools
Familiarity with CRM software (HubSpot, Zoho, Salesforce, or similar)
Basic understanding of digital marketing (SEO, SEM, social media)
Strong analytical and research skills
Self-motivated, target-driven, and able to work independently
Good to Have
Experience in IT/SaaS/Tech industry B2B sales or marketing
Knowledge of marketing automation tools (Mailchimp, ActiveCampaign, etc.)
Prior experience working with international clients
What We Offer
Competitive salary with performance-based incentives
Growth opportunities in a dynamic, fast-paced environment
Collaborative and learning-driven work culture

Work arrangement
No