Senior Product Marketing Manager

Key Responsibilities -
Marketing Strategy: Lead the development of integrated marketing strategy and campaign plans for the assigned product series, aligned with business objectives, product positioning and brand direction
Consumer & Market Understanding: Drive consumer, category and competitive understanding to identify relevant insights, target-audience needs and communication opportunities
Campaign Development & Execution: Lead the development and execution of the main campaign idea, key messaging, creative direction, KV and campaign assets in partnership with internal teams and agencies, ensuring effective adaptation across key consumer touchpoints
Product & Communication Packaging: Translate product features and consumer benefits into clear, differentiated and compelling marketing propositions
Launch and Integrated Marketing: Drive alignment and integration across campaign, launch, digital, PR, media, retail, O2O/Experience and other key consumer touchpoints
Analytics and Reporting: Analyze marketing and competition data to evaluate campaign performance, track key performance indicators and identify opportunities for continuous improvement
Agency Management: Lead agency briefing, creative development, review and delivery to ensure strategic consistency, quality and timelines
Brand Management: Ensure campaign communication remains consistent with the overall OPPO brand positioning, tone and strategic direction across consumer touchpoints
Other Requirements -
8+ years of experience in brand marketing, product marketing or integrated campaign planning, preferably within consumer technology or other fast-paced consumer categories.
Strong track record of independently leading large-scale integrated marketing campaigns.
Strong consumer understanding and ability to translate research and insights into marketing strategy.
Experience managing creative agencies and complex cross-functional projects.
Strong strategic thinking combined with high executional discipline.
Excellent stakeholder management, communication and presentation skills.
Analytical mindset with the ability to interpret data and make informed decisions.
Proactive and self-motivated with a strong desire to learn and grow.
Comfortable working in a fast-paced, matrixed and multicultural organisation.

Work arrangement
No