CONTENT WRITER — SEO & DIGITAL

We are looking for an experienced and highly skilled Content Writer — SEO & Digital to join our marketing team in Mohali.
The ideal candidate will have strong command of written English, a solid understanding of SEO content strategy, and the ability to create high-quality, engaging and conversion-focused content for a premium/luxury chauffeur and travel brand serving customers in London and across the UK.
You will be responsible for developing content across multiple digital channels, including website pages, SEO blogs, landing pages, location pages, email campaigns, social media, corporate/B2B communications and case studies.
This role requires someone who can combine excellent writing skills with SEO knowledge, commercial awareness, research ability and attention to detail. The successful candidate should be comfortable writing for both B2C and B2B audiences while maintaining a sophisticated, trustworthy and premium brand voice.
Key Responsibilities1. Website & Service Page Content
Write, edit and optimise website content for chauffeur, airport transfer, corporate travel, event transport and other premium travel services.
Develop service pages that are informative, persuasive, SEO-friendly and focused on customer intent.
Ensure content clearly communicates service benefits, features, processes and USPs.
Improve existing website content to enhance readability, SEO performance and conversions.
Maintain consistency in messaging, terminology, tone and brand positioning across the website.
2. London & UK Location Pages
Create high-quality location-based content targeting London, UK cities, airports, hotels, venues, attractions and key business destinations.
Develop location pages designed to rank for relevant local and commercial search queries.
Research local travel patterns, destinations, venues, airports, hotels and customer requirements.
Ensure location content is useful and genuinely relevant rather than repetitive or keyword-stuffed.
Identify opportunities for new location/service pages based on keyword research and search demand.
3. SEO Blog Content
Research and write high-quality SEO blogs around chauffeur services, luxury travel, airport transfers, corporate travel, events, London travel and related topics.
Develop content based on keyword opportunities, search intent and customer questions.
Create informative, engaging and commercially relevant long-form articles.
Optimise content using appropriate headings, internal links, keywords, FAQs, metadata and other on-page SEO elements.
Work closely with the SEO Specialist to align content with the overall organic growth strategy.
Regularly update and refresh existing blogs to maintain relevance and search performance.
4. Landing Pages & Ad Copy
Write high-converting landing pages for paid and organic marketing campaigns.
Create compelling headlines, subheadings, CTAs and supporting copy.
Develop copy for Google Ads, social advertising and other digital campaigns where required.
Adapt messaging according to audience, service, location and campaign objective.
Focus on clear value propositions and conversion-driven messaging.
5. Corporate & B2B Content
Create professional content for corporate clients, travel managers, event organisers, hotels, agencies and business partners.
Develop B2B website pages, service descriptions, brochures, proposals, presentations and supporting marketing copy.
Communicate the company's reliability, professionalism, service standards and corporate capabilities.
Adapt writing style appropriately for decision-makers and corporate audiences.
6. Email Marketing Content
Develop content for customer and corporate email campaigns.
Write enquiry follow-ups, promotional emails, service updates, newsletters and other customer communications.
Create concise, professional and conversion-focused email copy.
Maintain a consistent premium tone across all customer-facing communications.
7. Social Media Content
Support the marketing team with social media copy for platforms such as LinkedIn, Instagram and other relevant channels.
Develop captions, campaign messaging, promotional content and brand-led storytelling.
Repurpose website, blog and campaign content into engaging social media formats.
Ensure all social content aligns with the company's premium brand positioning.
8. Case Studies & Brand Content
Research and develop customer case studies highlighting successful journeys, events, corporate requirements and complex transport solutions.
Turn operational experiences into compelling customer-focused stories.
Create content that demonstrates reliability, professionalism, flexibility and premium service quality.
Develop brand stories and thought-leadership content where required.
9. Travel & Industry Research
Conduct detailed research into luxury travel, chauffeur services, corporate mobility, airport transfers, events and hospitality.
Monitor relevant travel and digital marketing trends.
Research competitors and identify content gaps and opportunities.
Stay updated on changes in search behaviour, content trends and SEO best practices.
10. SEO & Content Collaboration
Work closely with the SEO Specialist to plan and execute the content strategy.
Understand keyword research, search intent, keyword mapping and content clusters.
Optimise content without compromising readability or natural language.
Implement SEO recommendations across new and existing content.
Identify opportunities to improve rankings, organic traffic and conversions through content.
Review content performance and use data to improve future content.
11. Editing, Proofreading & Quality Control
Proofread and edit all content for grammar, spelling, punctuation, clarity and accuracy.
Ensure content is factually correct and appropriately researched.
Maintain consistent UK English across customer-facing content.
Ensure content meets the company's quality standards and premium brand voice.
Review AI-assisted content where applicable and ensure the final output is original, natural, accurate and human-led.
RequirementsEssential
4–5 years of professional content writing experience.
Excellent written and spoken English.
Strong understanding of SEO content writing and on-page SEO.
Excellent grammar, vocabulary, sentence structure and proofreading skills.
Strong research and fact-checking abilities.
Experience writing long-form and short-form digital content.
Ability to write for different audiences, including B2C, B2B and corporate customers.
Strong understanding of search intent and user-focused content.
Ability to manage multiple content projects and meet deadlines.
Strong attention to detail.
Ability to work independently while collaborating effectively with the marketing and SEO teams.
Preferred
Experience in travel, hospitality, luxury, chauffeur, transportation, aviation or premium service industries.
Experience creating London/UK-focused SEO content.
Familiarity with UK English and UK customer expectations.
Experience with content management systems such as WordPress.
Basic understanding of Google Search Console and Google Analytics.
Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog or similar platforms.
Experience writing Google Ads or paid-media copy.
Experience creating corporate/B2B marketing content.

Work arrangement
No