PPC Executive

Company: Bharat Homeopathy
Location: Gurgaon
Salary: Up to ₹27,000 CTC
Working Days: 6 Days a Week
Office Timings: 10:00 AM – 7:00 PM
Work Mode: Work From Office
Job Summary Bharat Homeopathy is looking for a result-oriented PPC Executive to manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels. The ideal candidate should have hands-on experience in campaign management, performance analysis, lead generation, and optimization.
Key Responsibilities
Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other platforms. Conduct keyword research and identify relevant targeting opportunities.
Monitor campaign performance, budgets, CPC, CTR, CPL, conversions, and ROI.
Create and manage ad copies, audience targeting, bidding strategies, and campaign structures.
Regularly analyze campaign data and prepare performance reports.
Optimize campaigns to improve lead quality and reduce cost per lead.
Conduct A/B testing of ad copies, creatives, audiences, and landing pages.
Coordinate with the creative and content teams for ad creatives and promotional campaigns.
Track competitors, market trends, and industry developments.
Identify opportunities for scaling high-performing campaigns.
Ensure effective utilization of advertising budgets.
Maintain accurate campaign records and provide regular performance updates.
Required Skills
Hands-on knowledge of Google Ads and Meta Ads.
Strong understanding of PPC and digital marketing concepts.
Knowledge of keyword research and audience targeting.
Ability to analyze campaign data and performance metrics.
Strong analytical and problem-solving skills.
Good communication and reporting skills.
Ability to work with targets and deadlines.
Basic knowledge of Google Analytics/GA4 and conversion tracking will be an advantage.
Experience 1–3 years of relevant experience in PPC / Performance Marketing preferred.

Work arrangement
No