Digital Marketing Executive

Are you a performance-driven digital marketer who knows how to turn clicks into customers and campaigns into measurable business growth?
We are looking for a Digital Marketing Executive with strong expertise in Performance Marketing, Google Ads, Meta Ads, SEO, and SEM to join our growing team.
🎯 Key Responsibilities
Plan, execute, and optimise performance marketing campaigns across Google and Meta.
Manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube.
Develop and manage high-performing Meta Ads campaigns for lead generation, conversions, and brand growth.
Drive SEO strategies to improve organic rankings, website traffic, and visibility.
Manage SEM campaigns with a strong focus on ROI and conversion performance.
Conduct keyword research, competitor analysis, and audience targeting.
Monitor campaign metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates.
Set up and analyse Google Analytics 4, Google Tag Manager, and conversion tracking.
Prepare performance reports and provide actionable insights for campaign improvement.
Stay updated with the latest trends, tools, and algorithms in digital marketing.
🧠 What We’re Looking For
Performance Marketing should be your core strength.
Strong hands-on expertise in Google Ads and Meta Ads is essential.
Excellent knowledge of SEO, SEM, keyword research, and website optimisation.
Skilled in Google Analytics, Google Tag Manager, and Google Ads reporting.
Ability to create data-driven strategies and optimise campaigns for maximum ROI.
Strong analytical, problem-solving, and communication skills.
A results-oriented mindset with a passion for digital marketing.
💼 Experience
1–3 years of relevant experience in performance marketing or digital advertising.
Candidates with proven experience in managing paid campaigns and delivering measurable results will be preferred.
📍 Job Location
Kolkata|On site

Work arrangement
No