Director - Sales

Exceptional Hospitality Starts with You
The ideal candidate is a strategic, relationship-driven sales leader with a strong understanding of luxury hospitality, a proven ability to develop high-performing teams, and a demonstrated track record of generating business across corporate, group, business and leisure markets. This individual should be equally comfortable setting long-term strategy, coaching and developing team members, cultivating high-value client relationships, and actively pursuing new business.
QUALIFICATION STANDARDSExperience & Relevant Skills
8+ years of hotel sales experience, with demonstrated success in luxury or upper-upscale hospitality.
Proven leadership experience managing, coaching, and developing a sales team.
Demonstrated track record of achieving or exceeding sales and revenue goals.
Strong knowledge of the business travel, corporate, and group markets, with established industry relationships preferred.
Experience managing key corporate accounts and negotiating corporate agreements.
Experience generating and closing group business; specific group segment experience to align with the hotel’s business needs.
Strong understanding of hotel revenue management principles, including rate strategy, displacement, profitability, and optimal business mix.
Demonstrated ability to develop and execute strategic sales plans and translate market opportunities into measurable business results.
Strong financial and analytical skills, with the ability to interpret production reports, forecasts, market data, and performance metrics.
Exceptional relationship-building, negotiation, presentation, and communication skills.
Highly motivated, proactive, and results-oriented with a strong business-development mindset.
Ability to effectively coach, influence, and hold team members accountable while fostering a collaborative and positive culture.
Strong organizational and time-management skills with the ability to manage multiple priorities.
Professional, polished, and service-oriented demeanor appropriate for a luxury hospitality environment.
Proficiency with Microsoft Office Suite and hotel sales/CRM systems.
Willingness and ability to travel for sales missions, trade shows, client visits, and industry events.
Flexibility to work occasional evenings, weekends, and holidays as business needs require.
ESSENTIAL FUNCTIONSSales Leadership & Strategy
Lead, direct, and oversee the hotel’s Sales team, establishing clear objectives, priorities, account strategies, and performance expectations.
Develop and execute a comprehensive sales strategy aligned with the hotel’s overall business plan, positioning, revenue objectives, and market opportunities.
Establish annual and quarterly sales goals by market segment and ensure the team is focused on achieving or exceeding targets.
Develop strategies to increase market share, optimize business mix, strengthen account production, and drive profitable revenue.
Analyze market trends, competitive activity, account production, booking patterns, and business performance to identify opportunities and proactively adjust sales strategies.
Partner closely with the Commercial Director and Revenue Management Team to align sales strategy with overall hotel objectives.
Collaborate with Revenue Management to ensure sales efforts support optimal rate strategy, occupancy, profitability, and need-period objectives.
Establish and maintain effective account management strategies for key corporate, group, agency, and other high-value accounts.
Identify opportunities to diversify demand across business travel, group, leisure, catering and other priority market segments.
Develop and manage a strategic sales action plan, including account penetration, prospecting, solicitation, client entertainment, sales calls, trade events, and industry networking.
Ensure the Sales team effectively utilizes the hotel’s CRM and sales systems to track activity, pipeline, account production, and business opportunities.
Monitor and evaluate individual and team performance, providing regular coaching, feedback, and accountability.
Recruit, train, mentor, and develop Sales team members to build a high-performing, collaborative, and results-oriented culture.

Work arrangement
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