Lead Qualifier

Description
We are looking for a highly organized, process-oriented Lead Qualifier to join our team. This is a key role in helping us increase top-of-funnel lead volume and free up our sales closers to focus on driving revenue and a ramp-up to a sales role.
As a Lead Qualifier, you will manage the administrative and operational side of our lead management process – from importing leads from third-party sources into Salesforce to qualifying them based on predefined criteria. Your goal is to quickly and accurately determine which leads are worth forwarding to the sales team for follow-up, ensuring only high-potential leads reach the closers.
With this role, the goal is to be promoted to a sales outreach rep within 6-12 months, so candidates need to be comfortable with the idea of having conversations over the phone with potential clients and be interested in sales. Previous sales experience is not required.
Core Responsibilities
Lead Importing & Management
Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates.
Enroll or unenroll leads from Marketo and other automated flows as needed.
Lead Qualification
Review lead profiles, social media accounts, and engagement metrics.
Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
Forward qualified leads (scores 3–4) to the closing team for next steps.
Discard or deprioritize low-quality leads (scores 1–2) per agreed process.
Process Execution
Follow a detailed set of SOPs and maintain high throughput.
Ensure timely processing of replies so that closers can act on qualified leads quickly.
Assist with light data entry and other admin tasks related to the lead funnel.
Collaboration & Reporting
Work closely with the Sales and Ops teams to ensure smooth handoffs.
Flag any process bottlenecks or recurring issues.
Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.
Requirements
Background
Experience in customer support, data entry, or other operational/administrative roles with a high task volume.
Skills
Strong attention to detail and organizational skills.
Comfort working with CRM systems (Salesforce preferred, training provided).
Ability to follow SOPs and maintain speed without sacrificing accuracy.
Basic analytical skills and critical thinking to evaluate lead quality.
Traits
Process-driven and structured thinker.
Comfortable working independently in a remote environment.
Tech Setup
Reliable internet and a computer capable of handling high-volume CRM work (avoidance of performance issues with virtual desktops preferred).
Hours: 12:30 PM IST - 9:30 PM IST

Work arrangement
No