Digital Marketing/SEO Analyst

Company Description Dainey Education and Research is an organization built on the belief that data drives future decisions and outcomes. The team focuses on using data-driven insights to improve educational practices, research quality, and organizational growth. By combining analytics with innovative thinking, Dainey aims to create measurable impact in learning and development. The company values curiosity, accuracy, and continuous improvement, offering professionals an environment to apply data and marketing expertise to meaningful projects.
Role Description The Digital Marketing/SEO Analyst is a full-time, on-site role based in Coimbatore. This role involves planning and executing SEO strategies, including keyword research, on-page optimization, and link-building activities to improve organic search visibility. The analyst will monitor and interpret web analytics, prepare performance reports, and recommend data-backed improvements to digital campaigns and website content. Daily tasks include collaborating with content and marketing teams, tracking competitor performance, optimizing landing pages, and staying current with search engine algorithm updates and digital marketing best practices.
Qualifications
Candidates should possess strong skills in Keyword Research and On-Page SEO to optimize website content and structure for search engines.
Candidates should possess skills in Link Building and Marketing to enhance online authority and support broader digital campaign goals.
Candidates should possess skills in Web Analytics to track, analyze, and report on website and campaign performance.
Relevant qualifications such as a degree in Marketing, Business, Data Analytics, or a related field are beneficial.
Additional beneficial skills include familiarity with SEO tools (e.g., Google Search Console, SEMrush), proficiency with Google Analytics, strong analytical and reporting abilities, and effective communication and collaboration skills.

Work arrangement
No