Creative Designer

Designation - Creative Designer
Company Name: Footprints Child care Private Limited (https://www.footprintseducation.in)
Experience : 3 To 6 Years
Salary Offered: 5 LPA CTC to 7 LPA CTC
Timings - 9AM-6.30PM
Working Days - Monday to Friday
Education Qualifications: Any Graduate
Job Location: Bhutani Techno Park, Sec - 127 Noida
About Company
Footprints Preschool & Daycare was founded by IIT-IIM alumni in 2013 and operates 240+ centres across 30 cities, serving 60,000+ parents and 110+ corporate partners.
As a growing multi-location brand, Footprints requires consistent, high-quality creative communication across digital advertising, centre branding and offline marketing.
Job Purpose
We are looking for a hands-on Creative Designer with strong experience in both digital advertising and print design.
The role will involve creating Meta/performance marketing creatives, social media assets, hoardings, flyers, standees, signage, centre branding and campaign adaptations while maintaining consistency with the Footprints brand.
This is an execution-focused design role working closely with the Marketing Team and Creative Lead.
Key Responsibilities
1. Digital & Performance Creatives
- Design creatives for Meta, Instagram, Facebook and other digital campaigns.
- Create statics, carousels, stories, reel covers and lead-generation creatives.
- Work confidently with 1:1, 4:5 and 9:16 formats.
- Ensure strong visual hierarchy, readability and clear CTAs.
- Understand the purpose of performance creatives: quick communication and action, not just aesthetics.
2. Print & Offline Marketing
- Design hoardings, flyers, brochures, standees, banners, signage, event backdrops, stall branding and centre branding.
- Prepare artwork according to print specifications, including: CMYK, Bleed & crop marks, DPI/resolution, Large-format artwork, Font outlining, Linked/embedded images, Print-ready PDFs
- Deliver editable files in AI, CDR and other required formats.
- Coordinate with print vendors to confirm specifications and resolve production requirements.
3. Brand Consistency
- Follow Footprints' approved brand guidelines, colours, typography, logo usage, imagery and visual language.
- Maintain consistency across 250+ centres and multiple marketing channels.
- Adapt approved campaigns across different formats without compromising the brand identity.
4. AI-Assisted Design
- Use at least one AI image/design tool in the regular design workflow.
- Use AI for image generation, backgrounds, concept exploration, image extensions and creative variations.
- Review and refine AI-generated assets to ensure they are realistic, relevant and on-brand.
5. Campaign Adaptation & Production
- Adapt approved campaigns for: Meta Ads, Stories, Reels, Flyers, Hoardings, Standees, Centre communication, Events and activations
- Understand that each format requires appropriate layout and hierarchy rather than simple resizing.
6. File Management
- Maintain well-organised, layered and editable source files.
- Follow clear file-naming and folder structures.
- Ensure files can easily be picked up and edited by another designer.
Mandatory Skills
- Adobe Photoshop – image editing, retouching and digital creatives
- Adobe Illustrator – vector design, layouts, logos and creative assets
- CorelDRAW – print design and vendor-ready artwork
- Strong understanding of print production and specifications
- Knowledge of digital advertising formats – 1:1, 4:5, 9:16, Stories, Reels and Carousels
- Understanding of performance creative principles
- Ability to work within established brand guidelines
- Experience adapting campaigns across digital and print
- Ability to manage multiple briefs, revisions and regular production requirements
- Strong source-file organisation
- Experience coordinating with print vendors
- Hands-on experience with at least one AI image/design tool such as Midjourney, Adobe Firefly, Ideogram, Leonardo AI or similar
Added Advantages
- Basic Figma knowledge – frames, components, editing existing files and exporting assets
- Short-form video editing using Premiere Pro, CapCut, VN or similar
- Basic motion graphics / After Effects
- Experience working with consumer, education, D2C, retail, healthcare or multi-location brands
- Experience working in an in-house marketing/design team
What We Are Looking For
- 3–6 years of professional graphic design experience
- Strong portfolio demonstrating both digital advertising and print/offline work
- Preferably experience working with an established brand or in-house marketing team
- Strong execution and production skills
- Ability to work on multiple campaigns and requirements simultaneously
- Comfortable handling feedback and revisions
- Good understanding of brand consistency and visual communication
Interested candidates may share their resumes at bharti.garg@footprintseducation.in or WhatsApp at +91 70420 66825

Work arrangement
No