Performance Marketing Executive

Job Title: Performance Marketing Executive
Location: Goregaon East, Mumbai
Experience: 2–3 Years
Industry Preference: D2C / E-commerce / Fashion / Retail
Job Summary
We are looking for a Performance Marketing Executive to manage and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in campaign execution, performance tracking, budget management, and driving customer acquisition while maximizing ROAS.
Key Responsibilities
Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
Monitor campaign performance and make data-driven decisions to improve conversions and ROI.
Manage campaign budgets and ensure efficient allocation of spends.
Conduct A/B testing for ad creatives, audiences, landing pages, and campaign strategies.
Track and analyze key metrics such as ROAS, CPA, CPC, CTR, Conversion Rate, and Customer Acquisition Cost (CAC).
Coordinate with the creative and content teams to develop high-performing ad creatives.
Implement retargeting and remarketing campaigns to improve customer conversions.
Prepare daily, weekly, and monthly performance reports with actionable insights.
Monitor website traffic and campaign performance using Google Analytics (GA4), Google Tag Manager, and other tracking tools.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Work closely with the e-commerce and marketing teams to achieve revenue and growth targets.
Required Skills
Hands-on experience with Meta Ads Manager and Google Ads.
Strong understanding of campaign setup, audience targeting, and bid strategies.
Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Strong analytical and reporting skills.
Proficiency in Excel and data analysis.
Understanding of e-commerce metrics and customer acquisition funnels.
Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Experience working with D2C or E-commerce brands.
Google Ads and Meta certifications will be an added advantage.
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Customer Acquisition Cost (CAC)
Conversion Rate
Revenue Generated through Paid Channels
Click-Through Rate (CTR)
Lead/Sales Volume Achievement
If you are interested in joining our team and meet the qualifications above, please send your updated resume to hr@powerlook.in.

Work arrangement
No