Assistant Marketing Manager

Company Description Mirah Hospitality is a leading food and beverage group in India with nearly 25 years of experience in building iconic hospitality brands. The company is home to popular concepts such as Hitchki, Bayroute, and Rajdhani, each crafted around strong brand identity and consistent guest experiences. With over 30 outlets, Mirah operates on scalable models that support sustainable growth and expansion. The organization is strongly people-first, focusing on nurturing talent, fostering ownership, and creating a vibrant food and nightlife culture for both teams and guests. Backed by the SKFS Group, Mirah Hospitality benefits from deep operational expertise and a longstanding legacy in food services, enabling long-term career opportunities for its team members.
Role Description This is a full-time, on-site Assistant Marketing Manager role based in the Mumbai Metropolitan Region. The Assistant Marketing Manager will support the development and execution of marketing campaigns for Mirah’s hospitality brands across digital, social, and offline channels. Day-to-day responsibilities include coordinating with brand teams, agencies, and internal stakeholders; managing content calendars; assisting with promotional activities and events; and tracking campaign performance against key metrics. The role also involves market research, competitor analysis, and identifying opportunities to enhance brand visibility and guest engagement. The candidate will help ensure brand consistency across all touchpoints and contribute to delivering memorable experiences that align with Mirah’s people-first culture.
Qualifications
Strong foundation in marketing principles, including brand management, campaign planning, and customer engagement.
Ability to work with digital marketing tools and platforms, including social media management, email marketing, and basic analytics.
Experience in content coordination, with skills in briefing creative teams, reviewing marketing materials, and ensuring brand-aligned messaging.
Competence in market research and data interpretation to support strategy, positioning, and performance reporting.
Excellent written and verbal communication skills, with strong attention to detail and organizational abilities.
Ability to collaborate effectively with cross-functional teams and work in a fast-paced, on-site hospitality environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in hospitality or F&B marketing is an advantage.
Comfort with using MS Office or similar productivity tools; familiarity with basic design or presentation tools is beneficial.

Work arrangement
No