Social Media Lead

Social Media Lead
Location: Hyderabad
Work Mode: On-site
Experience: 3–5 Years
About the Role
We are looking for a creative, data-driven, and ownership-focused Social Media Lead to drive our social media strategy, content, growth, and execution across multiple brands and platforms.
The ideal candidate should be able to combine strategic thinking with hands-on execution—someone who understands content, trends, audience behaviour, analytics, creator ecosystems, and how social media can contribute to measurable business growth.
Key Responsibilities
Social Media Strategy & Growth
Own and execute the overall social media strategy across Instagram, YouTube, LinkedIn, Pinterest, Telegram, WhatsApp, and other relevant platforms.
Develop platform-specific content pillars, content calendars, formats, and campaigns aligned with brand and business objectives.
Drive audience and channel growth through organic content, trending formats, collaborations, creator/influencer partnerships, and community-building initiatives.
Identify new platforms, formats, and opportunities to improve brand reach and engagement.
Content Strategy & Execution
Develop creative concepts for Reels, Shorts, carousels, memes, static creatives, videos, and branded campaigns.
Plan and execute campaigns around festivals, events, product launches, campaigns, and brand initiatives.
Work closely with designers, video editors, content creators, and other stakeholders to ensure consistent and high-quality content execution.
Maintain consistency in brand tone, positioning, and visual communication across platforms.
YouTube Growth
Own the growth strategy for YouTube across Shorts and long-form content.
Optimise titles, thumbnails, descriptions, keywords, playlists, and content structure to improve discoverability and engagement.
Implement YouTube SEO and continuously improve views, subscribers, watch time, CTR, and audience retention.
Analytics & Performance
Track and analyse key social media metrics including:
Reach and impressions
Views and watch time
Engagement rate
Follower/subscriber growth
CTR
Website traffic
Leads and conversions
Use performance data to understand what is working and build a structured test → learn → optimise → scale approach.
Prepare regular performance reports and translate insights into actionable content strategies.
Team & Stakeholder Management
Lead and coordinate with social media associates, content creators, designers, and video editors.
Mentor team members and ensure timely delivery of campaigns and content calendars.
Collaborate closely with SEO, Performance Marketing, Product, Business, and Leadership teams.
Manage multiple brands, campaigns, priorities, and stakeholders effectively.
Innovation & AI Adoption
Explore and implement AI tools, automation, and emerging technologies to improve ideation, content creation, optimisation, and production efficiency.
Stay updated with social media algorithms, trends, creator culture, platform updates, and emerging content formats.
Continuously experiment with new formats and approaches to improve content quality and scale.
What We’re Looking For
3–5 years of experience in Social Media, Digital Marketing, Content Marketing, or a related role.
Proven experience in growing social media channels and developing successful content strategies.
Strong understanding of Instagram and YouTube, particularly short-form video formats such as Reels and Shorts.
Familiarity with platforms such as LinkedIn, Pinterest, Telegram, and WhatsApp.
Experience managing multiple social channels, campaigns, brands, and stakeholders.
Strong creative thinking and the ability to convert trends and business objectives into engaging content.
Strong understanding of social media analytics and performance metrics.
Experience managing or mentoring team members.
Excellent communication, project management, and stakeholder-management skills.
A hands-on, proactive, and ownership-driven mindset, with the ability to take an opportunity from idea to execution.
Good to Have
Experience with YouTube SEO and search-driven content.
Exposure to influencer and creator marketing.
Experience in performance marketing, e-commerce, coupons/deals, or affiliate marketing.
Experience managing Telegram or WhatsApp communities.
Hands-on experience using AI tools for content creation, ideation, optimisation, and scaling.
Basic understanding of SEO, paid social, and website analytics.
Success in This Role
Success will be measured by the ability to:
Drive consistent audience and follower growth across platforms.
Improve content reach, engagement, views, watch time, and conversions.
Strengthen overall brand visibility and social media presence.
Build scalable and repeatable content systems and processes.
Generate measurable business impact through social media.
Build and lead a high-performing social media and content ecosystem.

Work arrangement
No