Performance Marketing Executive

Company Description Khanna Gems Group, established in 1997, is a leading Indian company in the retail and wholesale of gemstones, diamonds, jewelry, handicrafts, Rudraksha, and related products. The company is recognized as a trusted backend supplier for major online platforms such as Times Internet Limited, Rediff, Indiainfo, Homeshop18, and Sirindia, supporting their gemstone and spiritual product requirements. Khanna Gems Group is known for selling gemstones with government lab certifications, including rigorous in-house testing followed by IGI–GTL certification, ensuring quality and transparency. The company also serves as a backend partner for handicrafts for HHEC and Taj Khazana stores in Goa and Mumbai. Guided by a commitment to honest dealings and customer satisfaction, Khanna Gems Group aims to be the global benchmark for quality and a leading player in the gemstones, diamonds, and jewelry industry
Role Description This is a full-time Performance Marketing role based in Gurgaon, India, with a hybrid work arrangement that allows some work from home. The Performance Marketing professional will plan, execute, and optimize paid marketing campaigns across digital channels to drive traffic, conversions, and revenue for Khanna Gems Group’s online and offline businesses. Daily responsibilities include managing ad platforms (such as search, social, and display), monitoring campaign performance, analyzing data, and preparing reports with actionable insights. The role involves coordinating with internal teams to align marketing strategy with sales objectives, refining audience targeting, and optimizing landing pages and funnels for better results. The professional will also support experimentation with new channels, budgeting, and continuous improvement of return on ad spend.
Qualifications
Strong Communication and Customer Service skills to interact with internal stakeholders and customers effectively.
Ability to conduct Market Research and use insights to inform Marketing Strategy and campaign planning.
Understanding of Sales processes and the ability to align performance marketing activities with sales goals.
Experience developing and executing data-driven Marketing Strategy and performance campaigns.
Proficiency with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and basic Excel or spreadsheet skills.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Strong analytical mindset, attention to detail, and ability to work with performance metrics (CPC, CPA, ROAS, CTR).
Ability to work in a hybrid environment, prioritize tasks, and meet deadlines in a fast-paced retail and e-commerce context.

Work arrangement
No