Senior Product Manager

SONIFI Health isn’t just building interactive patient technology, we’re helping healthcare organizations improve care and create better experiences. Our team is passionate about solving real healthcare challenges, reinforcing our belief that healthcare is hospitality, and supporting what patients, clinicians, and families need most in care settings. If shaping what the future of healthcare looks like in hospitals and care centers across the country sounds like where you want your talents and career to go next, we’d love to welcome you to SONIFI Health.
About The Role
The Senior Product Manager, New Markets is a senior individual contributor role for an experienced healthcare technology Product leader who will help shape, build, launch, and commercialize patient-facing digital solutions while strengthening Product Management practices across SONIFI Health.
This role requires meaningful experience owning healthcare software products, partnering closely with Engineering, and successfully taking net-new products from discovery and validation through development, launch, and commercialization. The ideal candidate has worked with patient-facing or consumer-style healthcare technology at meaningful scale and is comfortable partnering directly with customers, executives, and commercial teams.
In addition to owning and advancing Product initiatives, this role will help SONIFI Health evaluate adjacent markets and future growth opportunities through customer discovery, market analysis, and business-case development.
Why This Role Matters
The Senior Product Manager, New Markets ensures SONIFI Health is investing in the right opportunities at the right time. By grounding product strategy in strong market insight, customer understanding, and thoughtful analysis, this role directly influences the strength of our innovation pipeline, the quality of leadership decision making, and the long term growth of our healthcare solutions portfolio.
What You’ll Do
Market & Customer Insight
Lead ongoing market research and voice of customer (VoC) efforts to uncover emerging needs, trends, and opportunities across patient engagement and healthcare staff workflows
Synthesize qualitative and quantitative insights—including customer feedback, industry trends, and competitive analysis—into clear, actionable opportunity narratives
Develop market segmentation models, use case frameworks, and problem statements to guide strategic exploration and prioritization
Opportunity Definition & Strategy Development
Identify and shape new product concepts, innovation themes, and market adjacencies aligned with company strategy
Evaluate opportunities based on customer value, market potential, feasibility, and strategic fit
Partner with product and engineering leaders to refine opportunity hypotheses and support solution framing or validation activities when appropriate
Business Case & Investment Support
Develop and maintain business cases for new product and market opportunities, including market sizing, value propositions, risks, and expected impact
Support leadership decision making through clear analyses, trade offs, and recommendations
Contribute to prioritization discussions and investment planning across the product portfolio
Roadmap & Execution Alignment
Inform product and portfolio roadmaps with market backed insight, strategic rationale, and context
Collaborate with Product Management and engineering partners to ensure alignment between opportunity intent and execution plans alongside competing priorities
Provide strategic guidance on business and stakeholder requirements during development, pilots, or incubation efforts to ensure solutions remain aligned with original market and customer intent
Healthcare Expertise & Thought Leadership
Maintain a strong understanding of healthcare ecosystems, workflows, and regulatory considerations influencing product adoption and success
Act as a strategic thought partner on innovation trends, elevating cross functional discussions with real world healthcare perspective
Advocate for solutions that deliver meaningful outcomes for patients, clinicians, and healthcare organizations
What You’ll Need
7+ years of progressive Product Management experience, including meaningful experience owning and delivering healthcare technology products
Demonstrated experience with patient-facing, consumer-style, or B2B2C healthcare technology
Demonstrated experience taking at least one net-new software product from discovery and validation through development and commercial launch, rather than primarily delivering incremental features or enhancements
Strong experience partnering directly with software Engineering teams throughout the Product lifecycle
Experience operating and evolving products at meaningful scale
Demonstrated executive presence and experience working directly with customers and senior leaders
Experience partnering with and enabling Sales or other commercial teams around positioning, launches, customer conversations, and market adoption
Ability to operate successfully as a senior individual contributor while bringing Product Management practices, perspective, and leadership that strengthen the broader Product organization
Preferred
Experience conducting market assessments, evaluating adjacent opportunities, or supporting new-market entry
Experience developing market sizing, competitive analysis, business cases, and investment recommendations
Together, we can build your future!
Generally starting at $100,000 – $150,000 annually, depending on location, experience, education, specialty, and training. This position is also eligible for paid time off, holidays, health, dental, and vision insurance, retirement plans, pet insurance, on demand pay, and other benefits.
SONIFI and SONIFI Health value diversity and are proud to be an Equal Opportunity Employer. All qualified applicants will be considered regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
If you require assistance with the online application due to a disability, please contact Human Resources at 605 988 1000.
SONIFI participates in E Verify to confirm authorization to work in the United States.
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Work arrangement
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