Performance marketer

We are looking for a Performance Marketer who can plan, execute, optimize, and scale paid digital marketing campaigns to drive measurable business growth, leads, customer acquisition, and conversions.
𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆
Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Instagram, and other relevant platforms.
Set up, monitor, and optimize campaigns based on CPL, CPA, ROAS, CTR, CPC, conversion rate, and other KPIs.
Conduct audience research, competitor analysis, and campaign research.
Create and test different ad copies, creatives, audiences, offers, and landing pages.
Manage campaign budgets and optimize spending for maximum ROI.
Track leads, conversions, and customer acquisition through analytics and tracking tools.
Work with the content/design team to develop high-performing ad creatives.
Analyze campaign performance and prepare regular performance reports.
Identify underperforming campaigns and implement optimization strategies.
Run A/B tests to improve campaign performance.
Monitor marketing funnels and identify opportunities to improve conversion rates.
Stay updated with changes in Google Ads, Meta Ads, tracking, attribution, and digital marketing trends.
𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝘀𝗸𝗶𝗹𝗹
Hands-on experience with Google Ads & Meta Ads.
Good understanding of performance marketing metrics and KPIs.
Knowledge of Google Analytics / GA4 and Google Tag Manager.
Understanding of conversion tracking, pixels, events, UTM parameters, and attribution.
Strong analytical and problem-solving skills.
Good understanding of landing pages and conversion optimization.
Ability to manage advertising budgets and meet performance targets.
Good communication and reporting skills.
Preffered
Experience in FinTech, payments, banking, SaaS, e-commerce, or startups.
Experience with lead-generation and customer-acquisition campaigns.
Knowledge of SEO, remarketing, retargeting, and marketing automation.
Experience scaling campaigns while maintaining target CPA/ROAS.

Work arrangement
No