Solutions Architect – MarTech & CRM Platforms

About SH/FT
Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.
The Role
Shift is seeking an experienced Solutions Architect to lead the design and delivery of enterprise-scale customer experience platforms spanning marketing technology and CRM ecosystems. This role architects how content, personalization, customer data, and sales and service processes work together across a client’s technology landscape. Adobe Experience Cloud is a core pillar of this ecosystem, but the role is not Adobe-exclusive: it also covers Salesforce and other CRM platforms, the processes they support, and the integration architecture that connects them. The ideal candidate translates business goals into scalable, multi-platform technical architectures and leads cross-functional teams through modernization initiatives spanning cloud migration, personalization, analytics, experimentation, CRM process design, and composable architecture.
What You'll Accomplish
Architect enterprise customer experience solutions that span marketing technology and CRM, with Adobe Experience Cloud as a key—but not exclusive—pillar of the platform strategy
Design end-to-end customer data and process flows across CRM (e.g., Salesforce) and Adobe Experience Cloud, ensuring consistent customer profiles and journeys across systems
Translate client business goals into scalable, secure technical architectures spanning content management, personalization, analytics, customer data, and CRM-driven sales and service processes
Evaluate and recommend the right platform or tool for a given capability based on client needs, rather than defaulting to a single-vendor solution
Lead cross-functional teams through modernization initiatives, including cloud migration, composable architecture adoption, CRM process redesign, and platform consolidation
Design integration architecture (APIs, iPaaS such as MuleSoft, and event-driven patterns) connecting CRM, MarTech, DAM, and analytics platforms
Guide integration of Adobe Assets and Dynamic Media, and CRM content/asset workflows, into modern authoring and delivery experiences
Serve as a technical advisor on multi-million-dollar digital transformation engagements, partnering with client stakeholders, delivery teams, and Adobe and Salesforce (or equivalent) account teams
Establish and evangelize architectural best practices, reusable patterns, and governance standards across engagements and across platforms
Mentor engineers and consultants on multi-platform architecture and implementation patterns
What You Bring
8+ years of experience designing and delivering enterprise-scale customer experience platforms, spanning both marketing technology and CRM ecosystems
Deep, hands-on architecture expertise with Adobe Experience Cloud (AEM as a Cloud Service, Edge Delivery Services, Adobe Experience Platform, Customer Journey Analytics, Adobe Target, Real-Time CDP, Launch/Web SDK, Assets & Dynamic Media)
Hands-on architecture experience with Salesforce (e.g., Sales Cloud, Service Cloud, Marketing Cloud/Account Engagement) or a comparable CRM platform
Experience designing integration architectures that connect CRM, MarTech, and data platforms, including APIs, iPaaS (e.g., MuleSoft), and event-driven architecture
Demonstrated ability to evaluate and recommend the appropriate platform or tool across a multi-vendor marketing and CRM technology landscape based on client needs
Demonstrated experience leading complex, multi-platform implementations for large, enterprise, or Fortune 500 organizations
Strong ability to translate business requirements into technical architecture and communicate architectural decisions to both technical and executive stakeholders
Experience leading cross-functional teams through cloud migration, modernization, CRM process design, and composable architecture initiatives
Excellent communication, presentation, and client-facing consulting skills
Bonus Qualifications
Salesforce certifications (e.g., Application Architect, System Architect, or platform-specific certifications) in addition to Adobe product certifications (e.g., AEM, AEP, Target, Launch)
Experience with Marketo or other marketing automation platforms
Experience with MuleSoft or other integration/iPaaS platforms
Experience with additional CRM or MarTech platforms (e.g., Microsoft Dynamics, HubSpot)
Experience in a consulting or systems integrator environment supporting multiple concurrent client engagements
Familiarity with composable / MACH architecture principles
Experience contributing to Adobe or Salesforce partner communities, thought leadership, or solution accelerators
Compensation & Benefits
The anticipated salary range for this remote role is $165,000 to $180,000 USD. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.
In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
No relocation assistance can be offered at this time.
All inquiries are held in strict confidence.

Work arrangement
No