Regional Manager, East - Retail Execution & Distributor Manager

WET Hydration is a zero sugar, zero calorie functional beverage brand across three lines: electrolyte, protein, and prebiotic. We're national in Walgreens and Vitamin Shoppe, in Circle K, and growing quickly across grocery, natural, and specialty.
We're hiring a Regional Manager for the East Coast to own retail execution, distribution growth, and sales performance across the region.
This is a field job. You are the primary field leader supporting DSD partners, brokers, distributors, merchandising teams, and key retail accounts, making sure WET is executed properly at store level while you expand distribution and grow share.
RETAIL EXECUTION
• Ensure best-in-class execution across all assigned retail accounts
• Monitor and improve shelf placement, facings, pricing, promotional compliance, and secondary displays
• Conduct regular store visits to audit execution and identify growth opportunities
• Drive corrective action when execution standards are not being met
• Support new item launches, resets, and promotional activations
DSD AND DISTRIBUTOR MANAGEMENT
• Manage DSD partners, distributors, and warehouse teams across the East
• Ensure adequate inventory levels and product availability
• Identify distribution voids and expansion opportunities
• Support distributor sales teams with ride-alongs, training, and customer presentations
• Hold partners accountable to agreed-upon objectives
FIELD TEAM LEADERSHIP
• Recruit, train, coach, and develop field representatives and merchandising teams
• Establish clear performance expectations and execution standards
• Conduct market visits and field audits to improve team effectiveness
KEY ACCOUNT SUPPORT
• Partner with grocery, convenience, natural, specialty, and foodservice customers
• Build relationships with store managers, district managers, and regional leadership
• Identify opportunities to expand distribution, displays, promotions, and incremental sales
REPORTING
• Provide regular updates on distribution gains, execution metrics, competitive activity, and market trends
• Track KPIs and surface opportunities and risks early
• Manage DSD depletion data
HOW YOU WILL BE MEASURED
Distribution gains and new account acquisition. Retail execution compliance. Display and promotional execution. DSD partner performance. Sales growth within your territory. Key account relationship development. Field team productivity.
WHAT WE ARE LOOKING FOR
• Experience in beverage or CPG sales, with real chain account and distributor experience
• Someone who has actually worked a territory at store level. You know what a bad reset looks like and what an out-of-stock costs you
• Fluent in the numbers: depletions, units per store per week, ACV, voids, margin
• You surface problems early and bring a recommendation with them
• Comfortable with the ambiguity of a growing brand. Nobody is handing you a playbook
TRAVEL
Approximately 70% throughout the East Coast, with frequent overnight travel for distributor ride-alongs, market visits, customer meetings, and industry events.
COMPENSATION AND BENEFITS
• $100,000 to $110,000 base salary, plus an annual bonus of up to 20% tied to performance
• Unlimited PTO

Work arrangement
No