[HCM/VN] Social Media Remote (All-Level)

JOB DESCRIPTION – SOCIAL MEDIA SPECIALIST (MIDDLE – SENIOR)
Location: Ho Chi Minh City | Vietnam
Salary Range: VND 12,000,000–25,000,000 Gross/month + Allowances
Industry: Technology, Digital Platforms, Marketing Agency
Employment Type: Full-time - Remote
Reporting Line: Head of Marketing / Digital Marketing Leader
I. JOB PURPOSE
The Social Media Specialist is responsible for developing, executing, and optimizing the company’s social media and online community strategies to strengthen digital brand presence, increase audience engagement, and support overall marketing objectives.
This role manages the end-to-end social media process—from content planning, content creation, publishing, and community engagement to campaign coordination, performance tracking, and reporting.
The position requires strong content development, platform management, community-building, and analytical capabilities. The Social Media Specialist will collaborate closely with Marketing, Creative, Product, and other relevant teams to deliver consistent, engaging, and performance-driven communications across digital channels.
The role also supports website content management, influencer and media coordination, market research, and communication initiatives when required.
II. JOB REQUIREMENT:
1. Social Media Strategy & Platform Management
Develop and execute social media strategies aligned with the company’s brand positioning, communication objectives, and marketing plans.
Manage the company’s presence across Facebook, Zalo, Threads, Telegram, TikTok, and other relevant or emerging digital platforms.
Develop platform-specific approaches based on audience behavior, content formats, communication objectives, and channel characteristics.
Create and maintain monthly, weekly, and campaign-based social media content calendars.
Ensure all published content is accurate, consistent, engaging, and aligned with the company’s brand guidelines and communication standards.
Coordinate content scheduling, publishing, moderation, and ongoing platform optimization.
Identify opportunities to strengthen brand awareness, community engagement, audience growth, and digital visibility.
Manage multiple social media activities and campaigns simultaneously while ensuring timely and effective execution.
2. Content Development & Website Coordination
Develop creative and engaging content for social media, digital campaigns, websites, and other communication channels.
Produce or coordinate social media copy, captions, campaign messages, articles, visual briefs, short-form video concepts, and other relevant content formats.
Adapt content styles and formats to suit different platforms, target audiences, and campaign objectives.
Stay updated on technology, digital culture, social trends, and audience interests to develop timely and relevant content.
Collaborate with Graphic Design, Video Production, and Creative teams to produce high-quality visual and multimedia assets.
Prepare clear creative briefs and provide feedback to ensure content quality and brand consistency.
Manage, update, and optimize website content through WordPress or other content management systems.
Review website information regularly to ensure content accuracy, relevance, and consistency across digital touchpoints.
3. Community Engagement & Communication Management
Monitor audience interactions, comments, messages, reviews, and discussions across social media and online community channels.
Respond to users in a timely, professional, and brand-appropriate manner.
Develop community engagement activities to encourage participation, conversation, and long-term audience relationships.
Identify frequently asked questions, audience concerns, customer feedback, and emerging community topics
Coordinate with relevant internal teams to ensure accurate responses and effective issue resolution.
Monitor audience sentiment and promptly escalate sensitive or potentially high-risk communication issues.
Support the handling of negative feedback, misinformation, and communication crises when necessary.
Maintain a consistent brand tone of voice across public interactions and community communications.
4. Campaign Execution & Cross-functional Collaboration
Coordinate with Marketing, Product, Creative, and other relevant teams to execute integrated communication and marketing campaigns.
Translate campaign objectives into suitable social media activities, content formats, publishing plans, and community-engagement initiatives.
Communicate campaign requirements, objectives, timelines, and expected deliverables clearly to relevant stakeholders.
Work with external vendors, media partners, influencers, content creators, and community partners to amplify campaign messages.
Support influencer and media-partnership activities, including research, coordination, content alignment, execution, and performance follow-up.
Participate actively in brainstorming sessions and contribute creative ideas for campaigns, content series, community activities, and brand initiatives.
Coordinate with agencies or external production partners when required.
Ensure campaign deliverables are completed according to approved timelines, quality standards, and communication objectives.
5. Performance Analysis, Reporting & Market Research
Monitor and evaluate social media performance based on established KPIs and campaign objectives.
Track key metrics, including Reach, Impressions, Engagement Rate, Audience Growth, Video Views, Click-through Rate, Traffic, Content Performance, and Community Sentiment.
Analyze content and campaign results to identify successful formats, audience preferences, performance gaps, and optimization opportunities.
Prepare regular social media and campaign performance reports with clear observations and actionable recommendations.
Present performance results, emerging trends, challenges, and proposed improvements to the Head of Marketing or Digital Marketing Leader.
III. JOB REQUIREMENTS
1. Education
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business Administration, or a related field.
Relevant certifications in Social Media Marketing, Content Marketing, Digital Marketing, Communications, or Analytics are an advantage.
2. Professional Experience
Minimum of two years of experience in Social Media Management, Content Marketing, Community Management, Digital Communications, or a related position.
Proven experience managing social media platforms and developing content for multiple digital channels.
Experience building or managing online communities and responding to audience interactions.
Demonstrated ability to develop creative and data-driven content strategies that improve engagement and brand visibility.
Experience coordinating with Graphic Design, Video Production, Marketing, Product, or other cross-functional teams.
Experience working with influencers, media partners, vendors, or external agencies is preferred.
Experience managing website content through WordPress or another content management system is preferred.
Experience working in a technology company, digital platform, marketing agency, or fast-paced environment is an advantage.
Ability to manage multiple campaigns, content plans, and projects simultaneously.
3. Technical Skills
Strong understanding of Facebook, Zalo, Threads, Telegram, TikTok, and other relevant social media platforms.
Good understanding of platform algorithms, audience behaviors, content formats, and engagement practices.
Proficiency in socIal media content planning, scheduling, publishing, and community moderation.
Ability to develop engaging social media copy, captions, campaign messages, and creative briefs.
Proficiency in WordPress or other content management systems.
Familiarity with Meta Business Suite, platform analytics tools, Google Analytics, or similar reporting solutions.
Ability to monitor and interpret social media metrics and translate performance data into actionable recommendations.
Good understanding of content performance, audience growth, engagement rate, reach, traffic, and community sentiment.
Familiarity with social-listening, content-scheduling, or project-management tools is an advantage.
Basic knowledge of SEO, website content optimization, paid social media, or influencer marketing is preferred.
Basic understanding of visual and short-form video content requirements across different social media platforms.
4. Language & Soft Skills
Strong written and verbal communication skills.
Strong written English skills, particularly in developing engaging content for digital and social media audiences.
Ability to communicate brand messages clearly, accur

Work arrangement
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