PPC Executive

About the Role
We are looking for curious, analytical, and problem-solving individuals who want to build a career in PerformanceMarketing. This role is not about knowing Google Ads. We can teach platforms, tools, and campaign setup.
What we cannot easily teach is:
• Logical thinking
• Decision-making under uncertainty
• Data interpretation
• Process discipline
• Curiosity to investigate problems
If you enjoy solving puzzles, analyzing data, finding patterns, and making decisions backed by logic, this role is for you.
What You'll Learn
During your training, you'll work on live campaigns and learn:
• Google Search Ads
• Microsoft (Bing) Ads
• Meta (Facebook & Instagram) Lead Generation
• Keyword Research & Search Intent
• Consumer Behaviour Analysis
• Landing Page Evaluation
• Campaign Auditing
• Search Term Analysis
• Budget Optimization
• AI-assisted Performance Marketing
• Excel & Data Analysis
• Reporting & Business Insights
• Tracking, Google Tag Manager (GTM) & GA4
• CRM & Lead/Conversion Data Management
• Email Marketing & Marketing Analytics
You'll receive structured training and eventually manage live campaigns for universities across India.
What You'll Do
• Analyze search behaviour and user intent.
• Build and optimize lead generation campaigns.
• Research keywords and competitor strategies.
• Identify irrelevant traffic and improve campaign efficiency.
• Analyze search term reports and recommend optimizations.
• Monitor budgets, bids, CPC, CTR, and CPL.
• Work with Excel and campaign performance data daily.
• Present insights and recommendations backed by data.
• Collaborate with senior team members to improve campaign performance.
We're Looking For Someone Who
• Enjoys solving analytical problems.
• Thinks logically before making decisions.
• Is curious and asks "Why?" instead of accepting assumptions.
• Can identify patterns from numbers and reports.
• Pays attention to detail.
• Is disciplined in following processes.
• Is comfortable working with Excel or spreadsheets.
• Has good communication and documentation skills.
• Is willing to continuously learn and adapt.
• Has a forward-thinking, visionary mindset — thinks about what can be improved, not just what's asked.
Educational Qualification
• Any Graduate or Postgraduate (UG/PG) — B.Tech, B.E., MBA, BBA, B.Com, BCA, or equivalent.
• Most preferred: B.Tech from a reputed institute.
• Candidates from reputed / good-tier colleges will be preferred.
• Freshers are encouraged to apply.

Work arrangement
No