Performance Marketing Specialist (Ecommerce)

Performance Marketing Specialist (Ecommerce)
Seventh Triangle Consulting | Noida, Sector 142 | Full-time, on-site or hybrid
About us:
Seventh Triangle is a Shopify Premier Partner martech and commerce agency led by former D2C founders. We run performance, retention, SEO/AEO, CRO and Shopify development for 40+ D2C brands across India, the UK, US and Middle East. We work in short sprints, decide on data, and are accountable to clients for revenue, not impressions.
The role
You will own paid media strategy and execution for 4 to 5 brands. This is not a media-buying seat. We expect you to understand unit economics, know why a brand's repeat rate matters and not just ROAS, and have a view on what the ad should say before the designer opens Figma.
What you will do:
Plan, run and scale Meta (Advantage+, catalogue, creative testing) and Google (PMax, Shopping, Search) campaigns against CAC, contribution margin and blended MER targets
Write creative briefs from customer and competitor insight, and work with our design, video and UGC team to ship and test them weekly
Contribute to brand positioning and messaging for your accounts, not just the ad copy
Own the retention layer for your accounts: email, WhatsApp and SMS flows, segmentation, and lifecycle campaigns on Klaviyo, Zepic or similar
Read GA4, Shopify analytics and ad platform data to find what is actually driving revenue, and change the plan accordingly
Present weekly and monthly performance to clients, defend the numbers, and recommend the next move
Coordinate with our Tech, CRO, Design and SEO teams so campaigns land on pages that convert
What this role is not:
A reporting role where someone else decides the strategy
A pure CRM or lifecycle role with no paid media
Lead generation, B2B or SaaS marketing
You have:
3+ years running Meta and Google Ads for ecommerce brands, ideally in an agency handling multiple accounts
Hands-on experience with Shopify and at least one retention tool (Klaviyo, Zepic, WebEngage, MoEngage, Interakt or WATI)
Working knowledge of D2C economics: CAC, LTV, contribution margin, repeat rate
A track record of briefing creative, not just running what you were given
Comfort presenting to founders and marketing heads
GA4 and spreadsheet fluency; attribution tool experience is a plus

Work arrangement
No