Retail Regional Sales Manager

Retail Regional Sales Manager
About Bridor Bridor is a North American leader in the development and manufacturing of premium European-style breads, pastries, croissants, and viennoiserie. As part of Groupe Le Duff, Bridor combines traditional French baking expertise with modern manufacturing technology to deliver innovative, high-quality bakery products to retail, foodservice, and hospitality customers throughout North America.
As our business continues to grow, we offer employees the opportunity to contribute directly to our products, customer relationships, market expansion, and long-term success.
To learn more about Bridor, visit https://america.bridor.com/en.
Position Summary Bridor is seeking a driven retail food sales professional with a genuine passion for bakery to expand our retail business throughout the Western United States.
This opportunity is ideal for someone who has built a strong foundation in the In-Store Bakery and Deli retail market and is ready to take the next step in their career. Candidates must understand the key retailers and other important players within this market and have experience identifying and calling on the decision-makers responsible for bakery and deli purchasing and category growth.
The successful candidate will have experience building strong, direct relationships with retail buyers and distributors while bringing in broker partners when needed to support specific accounts or market opportunities. This position requires someone who can maintain ownership of the customer relationship rather than relying primarily on brokers to drive the business.
The Retail Regional Sales Manager will use this market knowledge and network to introduce Bridor’s premium bakery products, develop new accounts, expand existing customer relationships, and create sustainable sales growth.
Experience selling specialty or private-label frozen laminated bakery products into In-Store Bakery and Deli departments is a significant advantage.
We are looking for someone who wants to grow with Bridor, take on increasing responsibility, and create future advancement opportunities through strong performance and measurable business results.
Key Responsibilities
Develop new business with leading grocery and retail food chains throughout the Western United States
Grow and manage strategic retail accounts within the assigned region
Identify and call on retail buyers, category managers, and other decision-makers responsible for In-Store Bakery and Deli
Build and maintain strong, direct relationships with retail buyers, distributors, brokers, and other industry partners
Maintain ownership of customer relationships while engaging brokers when their support is needed for specific accounts or market opportunities
Introduce and present Bridor’s premium bakery products to prospective and existing customers
Lead category reviews, business reviews, product presentations, and customer meetings
Identify assortment, merchandising, specialty product, private-label, and category-growth opportunities
Develop and execute account-growth plans and regional sales strategies
Use category insights, customer data, and market trends to support business recommendations
Manage sales forecasts, account activity, business opportunities, and customer information
Partner with Marketing, Research and Development, Operations, and senior leadership to support customer-growth initiatives
Represent Bridor at customer meetings, trade shows, and industry events
Required Qualifications
Five or more years of retail food sales experience
Strong knowledge of the key retailers and other important players within the In-Store Bakery and Deli market
Experience calling directly on retail buyers, category managers, and other grocery retail decision-makers
Demonstrated ability to build and maintain strong relationships with direct buyers and distributors
Experience working with broker partners and knowing when to engage them to support an account or market opportunity
Experience selling directly to grocery retail organizations
Strong understanding of In-Store Bakery, Deli, Fresh Foods, and perimeter departments
Experience with category reviews, assortment planning, merchandising discussions, and retail buying processes
Understanding of how grocery retailers evaluate, approve, and commercialize new bakery and deli products
Demonstrated success developing new business and growing strategic retail accounts
Genuine passion for bakery products and the premium bakery industry
Residence in California with access to a major airport
Ability and willingness to travel 50–70%
Preferred Experience
In-Store Bakery and Deli sales experience within grocery retail
Experience selling specialty and private-label frozen laminated bakery products
Experience with croissants, Danish pastries, puff pastry, artisan breads, or related premium frozen bakery categories
Existing relationships with major grocery retailers throughout the Western United States
Private-label product development and commercialization experience
Experience managing customer relationships directly while bringing in broker partners when needed
Experience working with distributors serving the In-Store Bakery, Deli, and Fresh Foods markets
What Will Make You Successful
Strong knowledge of the In-Store Bakery and Deli retail market and the decision-makers who influence purchasing and category growth
Established credibility with retail buyers, distributors, brokers, and category managers
Ability to convert industry relationships into new accounts and sustainable sales growth
Strong understanding of grocery retail buying processes and category-management practices
Strategic approach to account planning and business development
Strong presentation, negotiation, and relationship-management skills
Ability to work independently from a home office while collaborating across departments
Willingness to travel frequently throughout the assigned region
Results-focused approach with strong follow-through and accountability
Motivation to take the next step in your career and grow into broader responsibilities based on performance
Desire to build a long-term career with Bridor as the company continues expanding in the United States
Compensation and Sales Incentives
Base salary range of $110,000–$120,000
Performance-based bonus opportunity
Monthly vehicle stipend
Mileage reimbursement for eligible business travel
Opportunity for career advancement based on individual performance, business growth, and organizational needs
Bridor USA offers a comprehensive benefits package beginning on the first day of employment, including:
Medical, dental, and vision insurance
401(k) retirement plan with company match
Paid time off
Paid holidays
Company-paid life insurance
Short-term and long-term disability coverage

Work arrangement
No