Technical Sales Specialist Job

Primary location: Remote, Remote
Relocation offered: No
Employment status: Full-Time
Travel: <10%
Non-compete: No
The estimated base salary range for this role is $84,000 to $106,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors
What does it mean to work at BŌK Modern, a subsidiary of Armstrong World Industries?
It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.
By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:
Standard benefit package offerings: medical, dental, prescription drugs, life insurance
Vacation and sick time
Reporting to the General Manager, the Technical Sales Specialist delivers expert leadership for BŌK metal systems by driving successful execution of complex and high‑value projects and influencing revenue growth from concept through order placement. The role actively supports the sales process, ensures accurate opportunity tracking, disciplined pricing strategies, and strong follow‑through on top exterior metal projects. Through collaboration with sales, estimating, marketing, and manufacturing teams, the role supports profitable growth, strengthens customer relationships, and enhances BŌK’s go‑to‑market effectiveness.
What’s in it for you!
Own high‑visibility, complex projects that directly influence revenue growth.
Build trusted relationships with top architects, installers, and sales partners in key markets.
Partner closely with leadership to drive strategy, margin discipline, and go‑to‑market execution.
What You’ll Do
Serve as a Subject Matter Expert (SME) on BŌK systems, manufacturing capabilities, and metal ceiling and wall competitors; act as the BŌK expert on the full business product offering by identifying opportunities for new or enhanced products. Engage in solution-based selling as opportunities arise.
Actively support the selling process by engaging customers, architects, installers, and sales partners to identify and advance revenue‑generating opportunities.
Influence buying decisions through consultative, solution‑based selling and value positioning of BŌK metal systems.
Utilize Salesforce (SFDC) to track all project activity, ensure data accuracy, and provide weekly opportunity reporting.
Review metal specifications to identify quoting opportunities and potential improvements.
Own oversight of significant or complex quoted metal opportunities from quote development through purchase order execution.
Maintain accountability for advancing qualified opportunities through the sales pipeline from specification review through order placement.
Partner with Sales and Estimating to develop quotes and pricing strategies that support bookings, margin, and forecast accuracy.
Participate in sales calls, including monthly estimating calls for BŌK projects; maintain SFDC updates and serves as the “air traffic controller” for project design development by engaging the appropriate independent agent or exterior metal sales manager to maximize market reach.
Own the exterior metal role for all top/major BŌK projects without an assigned independent representative territory; lead and participate in job follow-up calls with exterior metal sales managers to ensure consistent tracking and follow-through in SFDC.
Maintain accountability for major project pricing strategies and overall business pricing guidelines, working closely with the BŌK General Manager and Estimating/Sales Managers.
Support defined revenue, booking, or sales‑influencing objectives for assigned projects, uncovered territories, or key accounts.
Travel occasionally to customer locations to establish and maintain key relationships with VIP architects and installers in BŌK’s key markets, primarily in California.
Support metal marketing initiatives in partnership with marketing managers, including product launches, updates, and coordinated promotions.
Assist in the development and delivery of metal-specific sales training, including training for installation specialists.
Contribute to competitive analysis by managing market intelligence, competitive databases, and activity tracking; keep business teams and directors informed of key developments and new product development (NPD) or sales initiative opportunities.
Track and report claims and quality issues across BŌK go-to-market activities to drive continuous improvement in the customer experience.
Establish and manage processes to capture market feedback and implement improvements to sales tools, literature, samples, and related materials.
What Will Make You Successful
Demonstrated ability to contribute to revenue results in a project‑based or specification‑driven sales environment.
Strong consultative selling skills, with the ability to translate technical requirements into customer value.
Strong verbal, written, and presentation skills with the ability to communicate effectively with customers, independent representatives, and internal stakeholders.
Solid knowledge of commercial ceiling and wall products, preferably metal systems, including sales channels, specification processes, and key customer segments.
Proven ability to manage multiple projects simultaneously with strong attention to detail and follow‑through.
Effective critical‑thinking and problem‑solving skills, with the ability to interpret specifications, pricing data, and market information to support sound decisions.
Demonstrated ability to collaborate and influence effectively within a matrixed organization.
Proficiency in CRM systems (Salesforce preferred) and business applications including Excel, PowerPoint, Outlook, Adobe tools, CAD readers, and basic project‑management tools.
Working knowledge of ceiling and wall systems and familiarity with specification and quoting processes.
Experience supporting sales efforts and contributing to project execution under guidance.
Ability to build productive working relationships with internal partners and customers.
Qualifications
Bachelor’s degree in business, engineering, architecture, construction management, supply chain, marketing, or a related field preferred.
Equivalent combination of education and relevant experience will be considered in lieu of a degree, particularly for candidates with considerable experience in commercial ceilings, metal systems, estimating, or specification‑driven sales environments.
High school diploma/GED required.
4–6 years of experience in sales support, estimating, product management, or a related commercial role required.
6–9 years of progressively responsible experience in sales, product specialization, estimating, or market‑facing roles preferred.
Experience supporting or influencing sales targets, bookings, or incentive-based objectives preferred.
Why should you join BŌK Modern., a subsidiary of Armstrong World Industries?
BŌK Modern is an architectural metal systems company based in San Rafael, operated by architects and industrial/product designers. We specialize in ultra-modern architectural metal systems for balcony guardrails, stair guardrails, wall screens, canopies and fencing among multiple other solutions. You will be participating in a wide variety of national and international landmark projects. Our projects are primarily for the multi-residential, educational, and commercial construction industries.
Our products are contemporary and cutting edge. We are looking for someone who is interested in being part of a fast-growing company that is set to become a leader in the architectural metal industry. Our clients are architects, interior designers, and major construction companies nationwide.
For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.
We are committed to developing new and sustainable ceiling solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.
Our Sustainability Ambition
"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:
Engaging a diverse, purpose-driven workforce;
Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
Being a catalyst for change with all of our stakeholders; and
Making a positive difference in the environments and communities we impact.
About the location (San Rafael, CA)
San Rafael is a city located in the North Bay region of San Francisco Bay Area. San Rafa

Work arrangement
No