Business Development Manager

The Business Development Manager, Public Sector – Alberta will be responsible for growing ASUS Commercial business across the Alberta public sector, with a primary focus on K-12 education, post-secondary institutions, provincial and municipal government, healthcare, and other public-sector organizations.
The role will focus on developing end-user relationships, identifying and qualifying opportunities, building a strong pipeline, and working closely with ASUS channel partners, distributors, and internal teams to convert opportunities into revenue.
This is an end-user focused business development role. The BDM will own the customer relationship and opportunity from early engagement through the procurement process, while coordinating with ASUS Channel Account Managers and authorized partners for fulfillment and execution.
Key Responsibilities
1. Develop Public-Sector Business in Alberta
Build and grow ASUS relationships with Alberta public-sector organizations.
Focus on key segments including:
K-12 school boards and school divisions
Colleges, universities, and technical institutions
Provincial government
Municipalities
Healthcare organizations
Other public agencies
Identify upcoming device refreshes, infrastructure projects, tenders, and procurement opportunities.
Build relationships with IT leaders, procurement teams, technology decision-makers, and senior stakeholders.
2. Build and Manage Pipeline
Maintain a healthy and measurable public-sector opportunity pipeline.
Identify opportunities well in advance of formal RFP or tender publication whenever possible.
Qualify opportunities based on:
Customer requirements
Estimated units and revenue
Budget
Timeline
Competition
Procurement vehicle
Partner strategy
Maintain accurate opportunity information, next steps, and forecasts in Salesforce.
Provide regular pipeline, forecast, and account updates to management.
3. Own End-User Engagement
Act as the primary ASUS commercial contact for assigned public-sector customers.
Conduct customer meetings, discovery sessions, product presentations, and technology discussions.
Understand customer priorities around device lifecycle, manageability, security, service, warranty, sustainability, and total cost of ownership.
Position ASUS commercial solutions including:
ExpertBook
Chromebook
Commercial desktops and All-in-One PCs
Warranty, onsite service, and lifecycle solutions
4. Develop Education Business
Education will be a major focus of the role.
Develop relationships with Alberta school divisions and education technology teams.
Understand Chromebook and Windows device strategies by school division.
Identify annual and multi-year refresh opportunities.
Support evaluations, pilots, proof-of-concepts, and device demonstrations.
Work with customers to position ASUS based on reliability, manageability, serviceability, lifecycle cost, and student/teacher requirements.
Develop opportunities before major education procurement cycles.
5. Manage Public-Sector Procurement Opportunities
Monitor and develop opportunities through provincial, municipal, education, and federal procurement vehicles.
Work closely with internal teams and channel partners on:
RFPs
RFQs
Tenders
Standing offers
Vendor-of-record programs
Support bid strategy, pricing coordination, product selection, and competitive positioning.
Ensure opportunities are properly registered and managed according to ASUS public-sector opportunity and deal-registration processes.
6. Work With Channel Partners
Work closely with ASUS Channel Account Managers and authorized resellers to execute public-sector opportunities.
Identify the appropriate partner strategy for each opportunity.
Support joint customer meetings, presentations, demonstrations, and account planning.
Maintain ASUS ownership of the end-user relationship while enabling partners to efficiently transact and deliver the solution.
7. Territory and Account Planning
Build a structured Alberta public-sector territory plan.
Identify:
Top strategic accounts
Installed-base opportunities
Competitive displacement opportunities
Upcoming refresh cycles
Key procurement vehicles
Maintain account plans for major strategic customers.
Develop quarterly activity and opportunity plans.
8. Forecasting and Reporting
Maintain accurate Salesforce records for all customer activities and opportunities.
Provide weekly forecast and pipeline updates.
Track performance against quarterly and annual targets.
Prepare and present business reviews and QBR updates.
Report on:
Pipeline
Pipeline coverage
Opportunities created
Units
Revenue
Win rate
Customer activity
Competitive positioning
Major wins and losses
Key Performance Indicators
Performance will be measured using a combination of business results and leading indicators, including:
Public-sector sell-out / revenue
Units sold
Qualified pipeline generated
Pipeline coverage versus target
New public-sector accounts developed
Number and quality of customer meetings
New opportunities created
Win rate
Forecast accuracy
Salesforce data quality
Strategic account development
Education and government market-share growth
Execution of quarterly account and territory plans
Candidate Profile
The successful candidate should have:
4+ years of experience in B2B technology sales, public-sector sales, business development, or account management.
Experience selling technology solutions into government, education, healthcare, or other public-sector organizations.
Strong understanding of Alberta's public-sector and education markets.
Experience working with IT decision-makers, procurement teams, and senior customer stakeholders.
Understanding of public-sector procurement, RFP, RFQ, and tender processes.
Experience working with VARs, resellers, distributors, and technology partners.
Ability to independently develop new accounts and create opportunities.
Strong presentation, communication, and negotiation skills.
Strong organizational skills with the ability to manage multiple opportunities and long sales cycles.
Comfortable working in a fast-moving environment requiring hands-on pipeline management and reporting.
Experience with Salesforce or another CRM platform.
Preferred Experience
The following would be considered an advantage:
Experience selling commercial PCs, notebooks, Chromebooks, or endpoint technology.
Existing relationships within Alberta school divisions, post-secondary institutions, municipalities, provincial government, or healthcare organizations.
Knowledge of Windows commercial devices and ChromeOS environments.
Familiarity with Canadian public-sector procurement vehicles and cooperative purchasing programs.
Experience working for an OEM, reseller, distributor, or major technology provider.
Territory and Travel
Primary territory: Alberta
Regular customer and partner travel throughout Alberta will be required.
Occasional travel within Canada may be required for ASUS meetings, partner events, training, and QBRs.

Work arrangement
No