Marketer

Position Summary
JOB DESCRIPTION
As a Marketer, you will play a pivotal role in driving the success of our B2B business lines by assisting in developing and executing strategic marketing initiatives. You will be responsible for building and maintaining strong relationships with our partners, increasing awareness of our critical services in the bone marrow transplant (BMT) industry, and leading the activation of marketing programs across multiple business lines. Your ability to develop and implement effective marketing strategies will be crucial in optimizing partner relationships and achieving business goals.
Accountabilities
Primary Functions:
Develop and execute data-driven B2B marketing initiatives based on product insights and market research to drive product/service adoption and achieve organizational objectives
Contribute to lead generation efforts by aligning marketing and sales enablement objectives and providing the necessary tools and resources to effectively engage with prospects
Build and maintain relationships with internal and external stakeholders including Community Physicians, Apheresis, Collection, Donor Centers and Cord Blood Banks and partner organizations
Participate in—and act as an NMDP SME within—industry groups, forums, or conferences, as needed.
Work cross-functionally on non-marketing initiatives that have a cascading impact on how our audiences perceive us at large—be it with IT, enablement, field staff, or otherwise
Responsibilities
Create comprehensive annual marketing plans for segmented B2B clients, collaborating with cross-functional teams to gather insights and secure leadership buy-in.
Oversee all aspects of marketing campaign execution, including:
Content creation (e.g., website copy, blog posts, social media content)
Channel management (e.g., paid advertising, email marketing, social media campaigns)
Performance measurement and reporting
Collaboration with internal stakeholders across various departments (Clinical Operations, Research, IT, etc.) to ensure seamless integration of marketing strategies with broader organizational goals
Management of relationships with external agencies and partner organizations.
Work within a matrixed marketing organization to develop measurement tools that will enable real-time performance assessments and prompt optimizations to plans, to most effectively engage partners
Manage budgets for assigned business units and initiatives
Mentor and develop junior team members through coaching and guidance.
Required Qualifications
Knowledge of:
Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned).
Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like.
Customer relationship management (CRM) platform experience – Salesforce and Pardot preferred.
Project management principles, advanced oral and written communication skills, and informal influencing skills since this role does not formally lead any other team members.
Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization.
Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel.
Ability To
Demonstrate a commitment to delivering on our organizational pillars: Accelerate Progress, World Class Partner, and Expand Access.
Represent the team to business partners and leadership by providing insights and recommendations.
Improve our processes and customer experience by leveraging best practices.
Drive change, align teams, and develop a deep understanding of our industry and audience.
Education And/or Experience
Bachelor’s degree in marketing or related field.
5+ years of experience in a marketing role with experience leading cross functional project teams and agency management
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
Experience in a matrixed/multi-department organization
Experience in medical/healthcare/scientific marketing
Approximately 5% travel
About The Team
NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information

Work arrangement
No