SEO Manager | Remote for U.S.-Based Higher Education Marketing Agency 🌎📊

Company Overview
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.
In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.
Your Role
As SEO Manager, you'll own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts. You'll develop long-term organic growth strategies, lead technical and content optimization efforts, analyze performance, and identify new opportunities across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Success in this role requires balancing strategic thinking with hands-on execution while collaborating across Content, Web Development, Analytics, Paid Media, and Account Management teams.
Key Responsibilities
Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
Build SEO roadmaps aligned with enrollment goals and business objectives
Conduct keyword, topic, competitor, entity, and search intent research
Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking
Partner with Web Development teams to prioritize and implement technical SEO improvements
Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
Identify content gaps and opportunities to strengthen topical authority across the student journey
Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights
Own monthly SEO reporting and communicate strategic recommendations to stakeholders
Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices
Evaluate emerging search technologies and AI tools to improve workflows and search performance
Contribute to SEO documentation, operational standards, and continuous process improvements
You Bring
3–5+ years of hands-on SEO experience with proven organic growth results
Experience independently managing SEO strategy across multiple websites or client accounts
Strong technical SEO expertise, including audits, indexing, structured data, Core Web Vitals, and on-page optimization
Deep understanding of keyword research, search intent, content strategy, and performance analysis
Experience using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Sitebulb, or similar platforms
Working knowledge of AEO, GEO, semantic search, entity optimization, and AI-powered search experiences
Excellent editorial, proofreading, and content optimization skills
Experience working within CMS platforms such as WordPress, Webflow, Drupal, or similar
Strong analytical, organizational, communication, and project management skills
Ability to manage multiple priorities across several client accounts simultaneously
Bonus Points
Experience in higher education, enrollment marketing, or education technology
Previous agency experience managing multiple client accounts
Familiarity with CRM platforms and enrollment-focused reporting
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similar
Passion for emerging AI search technologies and the future of organic search
What's Offered
Fully remote work environment
Competitive compensation based on experience
Opportunity to work across a diverse portfolio of higher education institutions
Exposure to cutting-edge SEO, AEO, GEO, and AI search initiatives
Collaborative, cross-functional team environment
Opportunity to influence the evolution of the agency's SEO services and best practices
Interview Process
1️⃣ Application Review — resume and SEO experience
2️⃣ Intro Call — background, technical expertise, and client experience
3️⃣ Hiring Manager Interview — SEO strategy, technical knowledge, and analytics
4️⃣ Team Interview — collaboration, communication, and problem-solving approach
5️⃣ Offer Stage — final discussions and onboarding
This is an opportunity for an experienced SEO professional who enjoys combining technical expertise, content strategy, and data-driven decision-making to help higher education institutions grow through organic search while staying at the forefront of AI-driven search innovation.

Work arrangement
No