Sales Director - EMEA

Who We Are: Alert Enterprise is a global leader in Physical Identity & Access Management (PIAM) and Visitor Management for large enterprises, governing who can access a facility, when, and how. We sit above and integrate with the industry's most widely deployed access control systems — Gallagher, Nedap, Vanderbilt, Siemens, TDSi, and Genetec — across corporate campuses, critical infrastructure, and large enterprise environments. If you've worked with these systems, or for one of the manufacturers or integrators who deploy them, you already understand our ecosystem. Across EMEA, this work increasingly intersects with GDPR and broader data protection requirements, and our platform helps security leaders govern physical access in a way that stands up to that scrutiny.
The Guardian Product Suite:
Guardian — available standalone or as Guardian on ServiceNow — spans:
Physical Identity and Access Management (PIAM)
Corporate Visitor Management (VIM)
Healthcare Patient Visitor Management (PVM)
Contractor/Vendor Management
Mobile Credentials
You'll position the full suite, including Guardian on ServiceNow for accounts with an existing ServiceNow investment, and drive cross-sell/upsell within existing accounts (e.g., PIAM into Mobile Credentials or Visitor Management).
Your Role at Alert Enterprise: We're hiring an EMEA-based Sales Director to lead enterprise new business development across the region — a home-based, hands-on hunter role reporting to the EVP, Sales & Marketing. You're not inheriting a team; you're helping to build the region from the ground up, with full support from a dedicated Sales Engineer plus marketing, SDR/outbound, sales operations, customer success, product, and bid teams. You'll be the primary sales presence for the region, responsible for pipeline, closing enterprise deals, and setting up the region for future growth.
What You'll Do: Build and manage a high-value enterprise sales pipeline
Identify and develop new enterprise opportunities
Run complex enterprise deal cycles (6–12+ months)
Lead enterprise RFI, RFQ, and RFP processes
Engage directly with senior security leaders and executives
Deliver compelling presentations and commercial proposals
Work with Sales Engineers to deliver solution demonstrations
Collaborate with marketing, SDRs, and outbound teams to generate opportunities
Develop relationships with security consultants, system integrators, and partners
Represent Alert Enterprise at industry events and conferences
Maintain accurate pipeline management and forecasting in Salesforce
Solution & Commercial Ownership:
You'll own the customer engagement and solution narrative end-to-end — understanding operational, workplace access, and visitor/contractor requirements, while Sales Engineers support technical demos and configuration. You'll also structure enterprise proposals and commercial responses (RFI/RFP/RFQ, quotations, commercial packages) with support from internal bid teams, so comfort with numbers, pricing models, and spreadsheet tools matters.
What You'll Bring:
Experience selling into or working within the physical security industry or enterprise access management, e.g. access control vendors, PIAM or visitor management platforms, integrators or consultants, enterprise security teams, or smart building/workplace technology
A track record running enterprise SaaS deal cycles of 6–12+ months, including RFI/RFP/RFQ processes
Comfort engaging directly with CSOs, security directors, and workplace/facilities leadership
Working knowledge of pricing models, spreadsheet tools, and proposal structuring
Fluency in English required; fluency in an additional regional language (e.g. German, French, or a Nordic language) is a strong plus depending on territory
Familiarity with modern productivity and CRM tools (Google Workspace or Microsoft 365, Excel, Salesforce); using AI tools like ChatGPT or Claude to move faster is expected, not optional
Willingness to travel regularly across the EMEA region, including recurring time in key markets such as the UK, DACH, and the Nordics
Who You Are:
You'd rather build a territory from zero than inherit an established book of business
You run your own pipeline and forecast in Salesforce without being chased for updates
You're as comfortable structuring a commercial proposal as you are presenting to a CSO
You show up to industry events and trade shows because that's where the relationships get built, not because it's expected of you
You partner naturally with a Sales Engineer rather than needing to own every technical detail yourself
What Success Looks Like:
Consistent quota attainment and pipeline growth quarter over quarter, across the full Guardian product suite and Guardian on ServiceNow
Strong customer relationships that lead to expansion and reference-ability
Effective balance of direct and partner-sourced pipeline
Clean, accurate forecasting and CRM hygiene
Effective collaboration with Pre-Sales Engineering, Sales Operations, and Legal to close deals efficiently, despite remote/distributed setup
Key Industry Verticals:
Banking & Financial Services
Technology
Utilities and Energy
Industrial & Manufacturing
Pharmaceutical & Life Sciences
Government & Defense
Typical Buyers:
Head of Security / Group Security Director
Directors of Physical Security
Corporate Security Leaders
Facilities Director / Workplace Leadership
Enterprise Technology Leaders responsible for access management

Work arrangement
No