Creative Strategist

Company Description TruNativ is a nutrition and health company that combines the power of nature and science to develop next-generation ingredient concepts. The organization’s Nutrition & Health teams focus on innovative solutions for body maintenance, cognitive performance, immunity, inflammation, and phyto-active properties. TruNativ is driven by the understanding that health is now a continuous, personal pursuit for people across all age groups. The company aims to address this shift through smart, research-backed products that support long-term wellbeing and lifestyle optimization.
Role Description The Creative Strategist is a full-time, on-site role based in Mumbai. This role is responsible for shaping and executing creative strategies that align with TruNativ’s brand, products, and mission. Day-to-day tasks include developing campaign concepts, refining brand narratives, collaborating with marketing and product teams, and transforming complex health and nutrition insights into clear, engaging messaging. The Creative Strategist will oversee creative direction for key initiatives, brief and guide designers and writers, review content for consistency and impact, and support brand positioning across digital and offline channels. The role also involves market and audience research, analyzing creative performance, and iterating on concepts to improve engagement and brand relevance.
Qualifications
Candidates should possess strong Creative Strategy and Creative Direction skills to lead concept development and integrated campaigns.
Candidates should possess Brand Strategy skills to define positioning, messaging frameworks, and cohesive brand narratives.
Candidates should possess excellent Writing skills to craft clear, persuasive, and audience-appropriate copy across formats.
Candidates should possess solid Research skills to understand consumer behavior, market trends, and competitive landscapes.
Experience in health, wellness, nutrition, or FMCG brands is highly beneficial.
Ability to collaborate effectively with cross-functional teams and communicate ideas clearly to stakeholders.
Strong conceptual thinking, storytelling ability, and an evidence-based approach to creative problem-solving.
Bachelor’s degree in Marketing, Communications, Design, Psychology, or a related field, or equivalent practical experience.
Comfort working in a fast-paced, growth-oriented environment and managing multiple projects with attention to detail.

Work arrangement
No