Junior Marketing Executive

Company Description Ayushakti Ayurved Private Limited is a global Ayurvedic health care organization offering health services and products based on authentic Ayurveda, supported by modern facilities. Its flagship multi-facility health center in Malad, Mumbai provides expert Ayurvedic consultations, Panchakarma (detox) treatments, nursing care, a health store, holistic yoga, and an Ayurvedic cuisine restaurant, “Swadshakti.” Ayushakti also operates 19 clinics in Mumbai and has been delivering detox treatments, herbal medicines, and deep pulse reading consultations for over 35 years. The company has helped more than 1.5 million people worldwide manage chronic conditions such as arthritis, respiratory issues, metabolic disorders, and skin problems. Ayushakti exports herbal remedies to the USA, Europe, Australia, and New Zealand, maintains over 100 consultation points internationally, and has published research on the effectiveness of its herbal products in peer-reviewed journals.
Role Summary: We are looking for an energetic and detail-oriented Junior Marketing Executive with 2–3 years of experience to support our end-to-end marketing operations. In this role, you will act as the bridge between internal teams (Sales, Call Center) and external partners (Agencies, Freelancers) to ensure seamless campaign execution, content publishing, lead tracking, and performance reporting.
Key Qualifications
Education: Bachelor’s degree in Mass Communication, Digital Marketing, Communications, or a related field.
Experience: 2–3 years of hands-on experience in digital marketing or marketing operations.
Technical & Professional Skills
Digital Advertising: Practical understanding of Google Ads, Meta Ads (Facebook & Instagram), and search engine optimization (SEO).
Analytics & Tools: Proficiency in GA4 (Google Analytics), Google Sheets/Excel, and basic landing page optimization.
Direct Marketing: Familiarity with Email Marketing tools and WhatsApp campaign platforms.
Content & Design: Basic design capabilities (Canva or similar tools); familiarity with managing content workflows for Facebook, Instagram, and YouTube.
Soft Skills: Strong coordination, project tracking, and cross-functional communication abilities.
Key Responsibilities
Agency & Campaign Coordination
Serve as the primary point of contact for external agencies and vendors handling Google Ads, Meta Ads, SEO, web development, video production, and print media.
Maintain the Agency Activity Tracker to ensure campaigns and deliverables stay on schedule.
Coordinate the creation and scheduling of content with designers, video editors, copywriters, and internal subject matter experts.
Lead Management & Cross-Functional Alignment
Monitor daily lead generation activities, campaign performance, and landing page queries.
Track call center metrics and daily outreach activity, delivering regular status updates to management.
Sync regularly with the Sales and Call Center teams to evaluate lead quality and gather operational feedback.
Identify recurring lead quality issues and assist the marketing team in optimizing campaigns based on sales feedback.
Social Media & Direct Marketing Execution
Prepare and maintain monthly social media content calendars across key platforms (Facebook, Instagram, YouTube, etc.).
Monitor audience engagement, comments, and direct messages, maintaining a positive brand presence.
Execute direct-to-consumer outreach via targeted Email and WhatsApp marketing campaigns.
Benchmark competitor campaigns and track industry trends to identify growth opportunities.
Reporting & Analytics
Maintain and update daily, weekly, and monthly performance marketing dashboards.
Track and report on core digital metrics to ensure optimal budget utilization and efficiency.
Key Performance Indicators (KPIs)
Lead Generation Volume & Quality: Total leads, Website Enquiries, and Lead Conversion Rates.
Efficiency Metrics: Cost Per Lead (CPL) and Ad Spend Efficiency.
Brand Engagement: Social Media reach, engagement rates, and content consistency.
Operational Accuracy: On-time agency deliverable tracking and timely report generation.

Work arrangement
No