Retention Marketing Specialist

Seeking a Dynamic CRM and Retention Marketing Specialist for an Apparel Brand.
Job Responsibilities
Develop and execute customer lifecycle journeys across email, WhatsApp, and SMS based on customer behavior, purchase history, category engagement, and seasonal trends.
Own end-to-end retention campaigns, including campaign planning, automation setup, audience segmentation, testing, execution, and performance analysis.
Build and optimize customer segments using available customer and transactional data to deliver personalized and relevant communication.
Partner with content, creative, and marketing teams to develop engaging customer communications that strengthen brand affinity and drive repeat purchases.
Identify churn risks and customer drop-off points, and implement retention strategies to improve repeat purchase rates and customer lifetime value (LTV).
Design and run experiments across messaging, timing, offers, and customer journeys to continuously improve retention performance.
Create and maintain dashboards to monitor key retention metrics, campaign effectiveness, repeat purchase rates, and customer engagement.
Establish retention marketing processes, reporting frameworks, and best practices while helping build the company's long-term CRM and lifecycle marketing capabilities.
Job Requirements
2–5 years of experience in retention marketing, CRM, lifecycle marketing, or customer engagement roles, preferably within a D2C or e-commerce business.
Hands-on experience with marketing automation and customer engagement platforms such as BIK, WebEngage, Klaviyo, MoEngage, or similar tools.
Strong understanding of customer segmentation, lifecycle marketing, retention strategies, and marketing automation workflows.
Proven ability to independently build, launch, and optimize customer journeys and retention campaigns.
Strong analytical skills with experience interpreting customer data and translating insights into actionable retention initiatives.
Excellent communication and stakeholder management skills, with the ability to collaborate across marketing, customer experience, product, and creative teams.
Comfortable working in fast-paced, resource-constrained environments with a proactive, ownership-driven approach.
Customer-first mindset with strong empathy and the ability to craft meaningful, personalized communication that drives engagement and loyalty.
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Work arrangement
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