Paid Media Specialist

Position: Paid Media Specialist
Experience: 2+ Years
Location: Kirti Nagar, Delhi
Job Description: InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.
Responsibilities:
· Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
· Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
· Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
· Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
· Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
· Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
· Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.
Requirements:
· Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads.
· Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
· Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
· Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
· Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
· Strong communication and collaboration skills to work effectively within a team environment.

Work arrangement
No