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Job Title: Performance Script Writer (Ads) – Crafto
Role Overview
We’re looking for a high-output, performance-driven Script Writer who can crack scroll-stopping hooks and high-converting ad scripts for Meta (Facebook/Instagram).
This is not a branding/content role — this is a growth role.
You will be directly responsible for writing 20+ ad scripts daily, rapidly iterating based on performance data, and leveraging AI tools (GPT, Gemini, Veo3, etc.) to scale winning creatives for Crafto.
What You’ll Do
Write 20+ high-converting ad scripts daily (video + static hooks)
Create scroll-stopping hooks in first 2–3 seconds
Develop multiple variations of winning concepts
Work closely with performance marketing team to:
Analyze CTR, CPI, CPS
Double down on winning angles
Use AI tools like:
GPT / Gemini → idea generation & variations
Veo3 / video tools → content execution support
Rapidly test:
Different emotions (fear, aspiration, devotion, relatability)
Different formats (UGC, POV, storytelling, problem-solution)
Convert insights into repeatable creative frameworks
Scale creatives for campaigns handling ₹100Cr+ annual budget
What We’re Looking For
Must-Have
Proven ability to write high-performing ad hooks/scripts
Deep understanding of:
Meta ads psychology
Thumb-stopping content
Ability to produce high volume (20+ scripts/day) without quality drop
Strong intuition for:
Viral content
Indian mass audience (Tier 2/3 focus preferred)
Comfortable using AI tools to 10x output
Extremely fast executor with bias for action
Good to Have
Experience in:
UGC ads / performance marketing
Short-form video scripting (Reels/Shorts)
Exposure to:
Spiritual / devotional / emotional content
Hindi + regional language understanding
What Success Looks Like
Consistently generating winning hooks
Improving:
CTR
Hook Rate
Cost per Install (CPI)
Creating repeatable scalable ad formats
Helping Crafto unlock new creative angles at scale
Who This Is NOT For
People who want to write long-form or “creative storytelling”
People who can’t handle daily output pressure
People who wait for briefs instead of taking ownership
Why Join
Work on a product already scaling aggressively
Direct impact on ₹100Cr+ performance budget
Learn how top-tier performance marketing + content actually works
Freedom to experiment, test, and scale ideas fast
Work arrangement
No
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