Marketing Specialist Facebook Ads

We’re looking for a Marketing Specialist – Facebook Ads to join our team remotely and take ownership of paid acquisition performance.
WHAT YOU’LL DO
Plan, launch and optimize Meta Ads campaigns across Facebook and Instagram, including Prospecting, Retargeting and Conversion campaigns.
Conduct audience, competitor, creative and market research to identify new growth opportunities.
Monitor and optimize key performance metrics including CTR, CPC, CPM, CPA, CVR, ROAS and CAC.
Manage campaign budgets and identify opportunities to scale winning campaigns while maintaining profitability.
Analyze campaign and audience performance data and turn insights into actionable growth strategies.
Develop and test ad creatives, copy, audiences, offers, campaign structures and bidding strategies.
Continuously test new creative angles, hooks, formats and messaging to improve campaign performance.
Work closely with Content, Design, Sales and Web teams to improve the full customer acquisition funnel and conversion rate.
Set up and monitor Meta Pixel, Conversions API, GA4 and conversion tracking.
Track, report and continuously improve campaign performance based on data and business objectives.
WHAT WE’RE LOOKING FOR
Hands-on experience running and optimizing Facebook/Meta Ads campaigns.
Strong understanding of Meta Ads Manager, campaign structures, audiences, retargeting and conversion optimization.
Strong analytical and data-driven mindset.
Comfortable making decisions based on performance data and campaign profitability.
Understanding of Meta Pixel, Conversions API, GA4 and Google Tag Manager is a plus.
Strong understanding of creative testing and performance-driven advertising.
Self-motivated, highly accountable and able to work independently in a remote environment.
A portfolio or proven case studies showing real Facebook Ads results is a strong advantage.
WHY JOIN US?
100% REMOTE – work from wherever you perform best.
Flexible working environment focused on results, not hours online.
Real ownership of Facebook Ads campaigns and paid acquisition performance.
Opportunity to work on growth-focused marketing initiatives.
Clear path to grow within Performance Marketing & Growth.

Work arrangement
No