Senior CRM Manager

Senior Lifecycle Marketing Manager
📍 Remote (Europe / UK)
💰 €100,000 + Bonus
📄 B2B Preferred
About the Company:
We're partnering with a high-growth consumer technology business operating at global scale. In just over two years, the company has grown to more than 55 million users worldwide and is continuing to invest heavily in the next phase of growth.
Backed by a highly experienced founding team with a track record of building and scaling successful technology businesses, the company is focused on combining AI, consumer products and customer experience to create one of the fastest-growing products in its category.
The Opportunity:
This is not a traditional CRM role.
Reporting directly to the Co-Founder & CMO, you'll own one of the company's biggest growth opportunities: turning CRM into a major revenue-driving channel.
You'll take ownership of the full customer lifecycle, from onboarding and first purchase through to retention, reactivation and customer lifetime value optimisation.
With tens of millions of users already on the platform, even small improvements can create significant commercial impact.
What You'll Be Doing
Own CRM strategy across onboarding, conversion, retention and reactivation
Increase first-purchase conversion and repeat purchase behaviour
Build and optimise lifecycle journeys across email, push, in-app messaging and promotions
Develop segmentation, personalisation and experimentation frameworks
Identify growth opportunities through behavioural data and customer insights
Work closely with Product, Data, Engineering and Growth teams to improve lifecycle performance
Drive measurable improvements in retention, LTV and CRM-attributed revenue
What We're Looking For
Proven track record improving revenue, conversion, retention, reactivation or LTV through CRM
Experience in high-volume B2C environments where CRM directly influences commercial performance
Hands-on experience building customer journeys, segmentation strategies, automation and experimentation programmes
Strong understanding of attribution, testing and incrementality
Comfortable operating in fast-moving, high-growth environments
Able to combine strategic thinking with hands-on execution
Particularly Relevant Backgrounds
iGaming & Betting
Free-to-Play Gaming
Consumer Subscription Businesses
FinTech
Consumer Apps
High-frequency E-commerce
Businesses with token, credit, loyalty, virtual currency or repeat-purchase models
Why Join?
Global product with 50m+ users
Significant ownership and visibility
Direct access to senior leadership
Fully remote environment
Strong growth trajectory
Opportunity to shape the future of a rapidly scaling CRM function
If you're someone who can clearly demonstrate the commercial impact you've delivered through CRM and lifecycle marketing, we'd love to hear from you. 🚀

Work arrangement
No