Performance Marketer

Company Description Growify Digital is an e-commerce focused agency specializing in the luxuyu fashion & couture industry in India & international, partnering with brands to grow their online sales. The team manages the entire digital ecosystem for clients, including website setup, account creation, channel management, and performance advertising. Growify Digital also supports in-house sales operations, payment collection, and order fulfillment by coordinating with production teams and customers. The agency’s compensation model is linked to sales performance, aligning its success directly with client revenue growth. A tech-driven approach to marketing and strong sales discipline set Growify Digital apart as a strategic growth partner.
Role Description This is a full-time, on-site Digital Marketing Manager role based in Delhi. The Digital Marketing Manager will plan, execute, and optimize digital campaigns across social media, search, and other performance channels to drive e-commerce sales for couture fashion brands. Daily responsibilities include managing ad budgets, monitoring web analytics, optimizing funnels for lead generation and conversions, and coordinating closely with internal teams to align marketing efforts with sales and fulfillment processes. The role involves developing data-driven strategies, testing creative and audience segments, and producing regular performance reports with clear insights and recommendations. The Digital Marketing Manager will also supervise content calendars, ensure consistent brand messaging, and maintain strong communication with clients regarding campaign performance and growth opportunities
What you'll own:
Performance strategy across fashion/luxury e-commerce brands (ROAS, revenue, growth metrics)
Leading, mentoring & upskilling a team of Performance Marketers/Brand Managers
Driving campaign quality, reviews, and continuous optimisation
Cross-functional collaboration with Design, Website, Sales, CSM & Data teams
Exploring AI & automation to make reporting and campaign management smarter
What we're looking for:
Candidates should possess strong Digital Marketing and Marketing skills, with experience in performance-driven e-commerce campaigns.
Candidates should possess Social Media Marketing skills for planning, executing, and optimizing campaigns across major social platforms.
Candidates should possess Web Analytics skills to interpret data, track KPIs, and make optimization decisions based on measurable results.
Candidates should possess Lead Generation, Conversion skills to design and manage campaigns that drive qualified traffic and conversions.
Proven experience managing paid campaigns on platforms such as Meta Ads, Google Ads.
Ability to work with cross-functional teams, including sales, operations, and client stakeholders, in a fast-paced environment.
Strong analytical, communication, and presentation skills, with attention to detail and accountability for results.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Strong background in performance/digital marketing (e-commerce, D2C, or fashion preferred)
Proven experience managing & mentoring a team
Comfortable in a fast-paced, evolving environment
Curiosity for AI, automation & new marketing tech
Take ownership without waiting to be told
Love developing people as much as hitting numbers

Work arrangement
No