Live opening · Posted 10 days ago
The key details from the original listing.
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Description supplied by the original job listing.
Performance Marketer (minimum 1.5 year of experience)
Location: In office Gurgaon
Department: Marketing
KEY RESPONSIBILITIES✅ 1. Paid Advertising Strategy & Execution
Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, and YouTube Ads.
Build full-funnel media plans for lead gen, webinars, VSL funnels, and high-ticket call funnels.
Manage budgets of ₹10L–₹50L per month with clear ROAS and CAC targets.
Handle A/B testing of creatives, hooks, ad text, audiences, landing pages.
✅ 2. Creative Strategy & Production
Work closely with creative team to design UGC ads, skit ads, image ads, reels, static creatives, thumbnails, banners.
Suggest new hooks, angles, and scroll-stoppers based on market insights.
Use data to identify winning creative patterns and build high-performance ad variations.
✅ 3. Funnel Performance Management
Optimize the entire journey from ad → landing page → lead → call → sale.
Reduce CPL, improve CTR, boost CVR across all top, mid, and bottom-funnel assets.
Collaborate with funnel team to improve user experience, VSL watch rate, call-booking rate, and checkout conversions.
✅ 4. Advanced Analytics & Reporting
Take complete ownership of daily, weekly, and monthly dashboards.
Track cost per lead, cost per booking, cost per sale, lead quality score, show-up rates, and revenue attribution.
Use tools like Google Analytics 4, Meta Ads Manager, Google Tag Manager, Mixpanel, UTM tracking systems.
Identify bottlenecks and recommend clear solutions backed by data.
✅ 5. Audience Research & Targeting
Build audience clusters using:
behavioral and interest segments
custom audiences
lookalike audiences
Meta’s Advantage+ automation
Conduct deep market research to understand consumer psychology, pain points, and trends.
✅ 6. Conversion Rate Optimization (CRO)
Optimize landing pages, ad creatives, and funnels using:
heatmaps
scroll depth
event tracking
split testing
Reduce drop-offs and improve the quality of conversions at every stage.
✅ 7. Lead Quality & Sales Alignment
Ensure lead quality meets the sales team’s booking and conversion targets.
Work closely with setters and closers to understand feedback loops and refine campaigns.
Maintain consistent communication with the Marketing Head.
✅ 8. Budget Ownership & Forecasting
Create accurate weekly/monthly media forecasts.
Control overspending and maximize ROI across campaigns.
Proactively identify scale opportunities in India + GCC markets.
REQUIRED SKILLS
Advanced Meta Ads, Google Ads, YouTube Ads expertise
Strong funnel understanding (VSL, webinar, call funnels, SLO models)
Proficiency with GA4, GTM, Looker Studio, Mixpanel
Strong copywriting sense for hooks, angles, and ad structures
Ability to scale budgets profitably
Deep understanding of consumer psychology and digital behavior
Fast execution + problem-solving abilities
Experience in health, wellness, or coaching industry is an added advantage
WHO SHOULD APPLY
Someone who has managed minimum ₹1 Cr+ ad spend annually
Someone obsessed with numbers, optimization, and revenue
Someone who understands both creative + data sides of marketing
Someone comfortable working in a founder-driven, fast-paced environment
Work arrangement
No
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