Social Media Manager

Company Description
Gaysi Family, founded in 2008, is a media platform and community space for queer desis, amplifying voices and lived experiences from South Asia. We explore queerness not just through identities, but as a philosophy, a politics, and a practice. Through gender-expansive media, collaborative campaigns, and community-led events, we aim to tell nuanced stories that resist tokenism and embrace complexity.
Role Description
We’re looking for a creative and organized Social Media Manager to handle day-to-day management of Gaysi Family’s online presence across multiple platforms. You’ll create engaging, platform-specific content, manage posts and stories, and foster authentic connections with our community on Instagram (including Broadcast), Pinterest, and YouTube.
You’ll be instrumental in shaping Gaysi Family’s digital voice, maintaining consistency across channels, and creating space for meaningful queer community building online.
Key Responsibilities:
Content Creation
Conceptualise, create (shoot & edit), and publish original, high-quality content (posts, Reels, memes, stories, YouTube Shorts, etc.)
Write compelling copy, captions, and scripts aligned with Gaysi Family’s tone and sensibility.
Design visuals using tools like Canva, Adobe Suite, or similar platforms.
Spot and adapt social media trends relevant to our audience.
Suggest creative ideas for growth while maintaining authenticity and integrity.
Maintain a consistent posting schedule and content calendar.
Online Community Management
Monitor, engage, and respond to messages, comments, and group activity
Manage and moderate online spaces (Instagram and YouTube)
Foster an inclusive, respectful, and affirming digital environment
Organize interactive sessions like AMAs, polls, and community check-ins
Campaigns & Collaborations
Support influencer collaborations, event coverage, and partner campaigns through tailored social content
Capture behind-the-scenes moments, interviews, and community highlights during events
Work with internal teams to ensure alignment across social content and campaigns
Requirements
0–1 years of experience in social media and digital content creation
Strong writing and visual storytelling skills
Proficiency in tools like Canva, CapCut, InShot, Adobe Suite, etc.
Passion for digital culture, memes, and social trends
Experience or comfort with community management on platforms like Instagram, YouTube and Pinterest
Deep awareness of LGBTQ+ issues, language, and sensitivities
Nice to Have
Photography/videography skills
Experience in queer media, lifestyle brands, or advocacy/cause-based work
Familiarity with performance marketing metrics and social KPIs
Location: Khar West, Mumbai
Employment Type: Full-time, On-site
Experience: 0 - 1 years (Freshers with strong portfolios are welcome)
Salary: ₹3,00,000 - ₹4,00,000 per annum (commensurate with experience)
Based in Mumbai and comfortable with on-site work in Khar West.
*Please apply ONLY if the given salary structure is suitable for you

Work arrangement
No