Paid Media Manager

Job Title - Senior Manager, B2B Paid Media
Shift schedule - 5:00 PM to 2:00 AM IST (4 day WFO, 1 day WFH)
Location - Kharadi, Pune 411014
The Role
Hands-on paid media lead managing Search, Social, and Programmatic across Unbound IA's B2B client portfolio. Multi-client agency role — you'll run campaigns for midsize and enterprise B2B accounts simultaneously across verticals, compliance environments, and buying committee structures. Execution first, strategy second: inside platforms daily, but also owning channel mix, testing roadmaps, and client performance narratives focused on pipeline and revenue.
Who You Are
• Engineer by temperament. You build systems, automate reporting, and find data anomalies before the client does.
• Genuinely AI-forward — you've tested AI bidding strategies, automated creative workflows, or built tooling that replaced manual processes.
• Detail-obsessed: UTMs, conversion tracking, naming conventions, budget pacing. You catch the small errors before they become expensive ones.
• Think in data. Pivot tables, A/B tests, and client-ready explanations — all fluent.
What You'll Own
Paid Search (Primary)
• Set up, build, manage, and optimize campaigns in Google Ads and Microsoft Advertising across multiple B2B accounts simultaneously.
• Own keyword strategy, ad group architecture, bidding, and Quality Score optimization.
• Manage Search, Display, Demand Gen, Performance Max, and YouTube where applicable.
• Configure offline conversion tracking (GCLID passback to Salesforce/HubSpot) to optimize toward SQLs and pipeline.
Paid Social
• Set up, run full-funnel paid social on LinkedIn (primary) and Meta — firmographic targeting, ABM lists, CRM-based custom audiences.
• Develop Thought Leader Ads, Document Ads, and Conversation Ads for high-touch ABM accounts.
• Activate and test Reddit and Quora campaigns for niche B2B communities.
Client Communication & Compliance
• Weekly performance updates and monthly strategic reviews with data-backed recommendations.
• Maintain campaign records and audit trails; stay current on platform policies and privacy restrictions.
Must-Have Qualifications
• 5+ years hands-on paid search — B2B, multi-account, global campaigns in Google Ads and Microsoft Advertising. Deep technical fluency required.
• 3+ years paid social — B2B, LinkedIn Campaign Manager and Meta Business Manager. Firmographic targeting, ABM lists, CRM syncs, buying committee strategies.
• Deep analytics: GA4, Looker Studio, BI tools. Build dashboards, configure conversion events, troubleshoot attribution.
• CRM/martech stack knowledge: Salesforce, HubSpot, or equivalent. Lead lifecycle, MQL/SQL definitions, CRM-to-platform data flows.
About Unbound IA
Unbound IA is a B2B performance marketing agency built on a simple thesis: the competitive advantage for a media agency in 2026 isn’t headcount. It’s the quality of the autonomous systems you build to run campaigns smarter, faster, and with more precision than manual operations allow.
We pair senior-level strategic execution with a modern, AI-augmented martech stack. Our clients are midsize and enterprise B2B companies — many in SaaS and financial services — who need sophisticated paid media programs that deliver pipeline, not just leads. We operate with small, senior teams where every person owns their outcomes end-to-end.
If you’re used to running campaigns in a big agency where someone else handles the tracking, someone else builds the dashboards, and someone else talks to the client — this isn’t that.
Here, you own the full stack. And that’s what makes it interesting.

Work arrangement
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