Vice President Marketing

VP of Marketing — Remote | Full-Time
Location: Remote/WFH | Hours: 9 AM–5 PM EST | Schedule: Mon–Fri
Experience: 10+ years B2B SaaS Marketing, including 3+ years in VP/Head of Marketing leadership
Role Overview:
Countable is seeking a strategic, data-driven VP of Marketing to lead end-to-end marketing and drive scalable pipeline growth across North America. You’ll own positioning, demand generation, MQL growth, marketing operations, AI adoption, partnerships, and team leadership.
Key Responsibilities:
* Develop and execute growth and demand-generation strategy
* Own MQL, pipeline, CAC/LTV, attribution, and marketing ROI
* Lead brand positioning, ICP, content, product marketing, and thought leadership
* Build scalable marketing operations using HubSpot, Salesforce, and AI tools
* Lead and mentor a cross-functional marketing team
* Develop partner, channel, webinar, and event programs
* Collaborate closely with Sales, Product, and Customer Success
* Own the marketing budget and executive/board-level reporting
Required Qualifications:
* 10+ years of B2B marketing experience, preferably in SaaS/Fintech/Accounting
* 3+ years in a VP/Head of Marketing role at a high-growth startup
* Experience scaling MQLs and qualified pipeline
* Proven leadership of a 5–10+ person marketing team
* Strong HubSpot and marketing automation/attribution experience
* Data-driven mindset with strong analytical and communication skills
* Understanding of the North American fintech/accounting SaaS market

Work arrangement
No