Senior Copywriter

Senior Copywriter
Mumbai, on-site
Copy and Strategy
3 to 5 years
CTC 6LPA - 8LPA
The role
We're looking for a writer who takes a brief and comes back with an idea, then writes it well. You'll work across everything the agency makes: campaign lines, film and video scripts, social, websites and landing pages, decks, product copy, brand stories.
Most of our work is for consumer brands. That means writing that has to be accurate and interesting at once. If you can explain something complicated without draining the life out of it, you'll do well here.
What you'll do
Take a brief, ask the right questions, come back with routes worth presenting.
Write campaign copy, scripts, social, web and long-form. Rewrite it when it isn't working.
Concept with an art director. Ideas come out of that pairing before anything gets designed.
Present your own work to clients and hold the thinking behind it.
Hold the brand voice steady across the work, whatever the format.
Check everything before it reaches the client. Typos, facts, claims, legal lines, disclaimers.
Mentor the junior writers on the team and edit their work properly.
What we're looking for
3 to 5 years writing in an advertising agency or an in-house brand team.
Range. A 15-second script and a 900-word landing page need different instincts. You have both.
Real command of English. Grammar, rhythm, and the judgement to know when to break a rule.
Working Hindi or Hinglish is a genuine advantage.
Experience with technology or media clients.
Speed without sloppiness. Agency timelines are what they are.
A degree in communications, journalism, English, literature or marketing from a top-tier institution.

Work arrangement
No