VP of Brand Strategy

Company Description Laetitia Jewelry is a fine jewelry brand known for vibrant color, exuberant design, and high-quality craftsmanship rooted in Swiss traditions. The brand’s signature collections are available in Paris, Geneva, New York, Los Angeles, and Dubai, reflecting a global presence and diverse clientele. Designs blend the raw splendor of Eastern gem markets with refined European style, inspired by the founder’s training in Bangkok, New York, and Florence. Each piece is individually handcrafted, with most creations priced under US$500/300 EUR, making distinctive, mood-setting jewelry accessible. The brand also offers custom pieces for special occasions, emphasizing personalization and originality.
Role Description The VP of Brand Strategy is a full-time, remote role responsible for defining and leading Laetitia Jewelry’s global brand vision and positioning. This role oversees brand strategy across markets, ensuring consistent storytelling, visual identity, and customer experience in line with the brand’s heritage and growth ambitions. Day-to-day tasks include developing long-term brand plans, analyzing market and customer insights, guiding digital and omnichannel brand initiatives, and partnering with design, marketing, and sales on campaign and collection launches. The VP will collaborate closely with leadership to align brand strategy with business goals, manage key external partners and consultants, and monitor brand performance metrics. This position also involves stewarding brand guidelines, nurturing a cohesive brand voice, and championing innovation in how the brand shows up across platforms and regions.
Qualifications
Strong Analytical Skills to interpret market data, customer insights, and brand performance metrics.
Proven experience in Strategic Planning, including long-term brand roadmaps and go-to-market strategies.
Background in Consulting or advisory roles, with the ability to influence cross-functional stakeholders and executive decision-making.
Solid understanding of Finance to connect brand initiatives with budgets, ROI, and overall business objectives.
Expertise in Digital Strategy, including brand presence across e-commerce, social media, and digital campaigns.
Extensive experience in brand management or marketing leadership, preferably in luxury, fashion, or jewelry.
Demonstrated ability to work effectively in a remote, international environment and lead distributed teams or partners.
Excellent communication, storytelling, and collaboration skills, with a focus on inclusivity and customer-centric thinking.
Bachelor’s degree in Business, Marketing, Communications, or a related field; advanced degree is a plus.

Work arrangement
No