Performance Marketing & Growth Lead

Meta Ads • Google Ads • Amazon Ads • Quick Commerce
Location: Pune
Work Mode: Full-time | Hybrid
Experience: 3–7 years
Compensation: ₹50,000–₹80,000/month + performance incentives up to ₹5 lakh
About the Role
We are looking for a performance marketer who is obsessed with numbers, experiments and growth.
Someone who doesn't just know how to run Meta Ads — but understands why an ad wins, why it loses, how many creatives to test, which audiences to explore, when to kill an ad, when to scale it, and how to turn paid acquisition into a predictable growth engine. Meta should be your deepest area of expertise.
You should have experience scaling a brand or working with an agency where you have managed significant budgets and contributed to $1M+ in attributable revenue or equivalent scale, with a strong understanding of ROAS, CAC, contribution margin and profitability.
What you'll own:
1. META ADS — THIS IS YOUR CORE JOB
You will own the entire Meta performance engine.
Not just campaign execution.
You will be responsible for:
Campaign architecture and account structure
Prospecting vs retargeting strategy
Audience discovery
Broad vs interest vs lookalike strategies
Creative testing frameworks
Hook testing
Copy testing
Offer testing
Landing-page testing
Budget allocation
Campaign scaling
Retargeting
Frequency management
CAC / ROAS optimisation
Attribution analysis
Daily performance monitoring
Weekly growth analysis
You should be able to answer questions like:
How many creatives should we launch this week?Which 5 audiences should we test next and why?When do you kill an ad?When do you increase budget by 20%, 50% or 2X?Is the problem the creative, audience, offer, landing page or product?Why did CPM increase?Why is CTR falling?Why is Meta giving us cheap clicks but expensive purchases?What is our real CAC after considering contribution margin?
2. Build a creative testing machine:
You will work closely with the creative team to create a systematic testing engine.
You will decide:
What creatives need to be made
How many variants to test
Which hooks to test
Which angles to test
Which formats to test
Which audience each creative is intended for
Which winning creatives should be scaled
Which losers should be killed
For example:
10 hooks × 3 visual executions × 2 offers
should not be random experimentation.
You should be able to build a structured testing matrix and understand which variable is actually driving performance.
3. Creative Intelligence
You won't just consume creatives.
You'll help create them.
You should be comfortable with:
Canva
AI image generation
AI video tools
ChatGPT
AI copywriting tools
Basic Photoshop / Figma is a plus
Meta Creative tools
Rapid static ad creation
You should be capable of saying:
“This concept needs to be tested today.”
…and then actually making a usable first version yourself rather than waiting two days for a designer.
4. Google Ads
You will also manage / work closely on:
Google Search
Performance Max
Shopping
Brand vs non-brand
Keyword research
Search intent
Negative keywords
Conversion tracking
Budget allocation
ROAS / CAC optimisation
Landing-page optimisation
Meta will be your specialisation; Google should be a strong secondary capability.
5. Amazon Ads
Hands-on experience with Amazon advertising is required.
You should understand:
Sponsored Products
Sponsored Brands
Sponsored Display
Keyword strategy
Search term analysis
Product targeting
Competitor targeting
Amazon ROAS / TACoS
Organic + paid interaction
Product detail page optimisation
6. Quick Commerce
Experience with platforms such as:
Blinkit
Zepto
Swiggy Instamart
Amazon Fresh / other relevant platforms
You should understand how paid visibility, search placement, product availability, pricing, promotions and conversion interact on quick-commerce platforms.
7. Competitor & Market Intelligence
This is another area I would make a core responsibility, because it differentiates this role.
You should constantly be researching:
Competitor Ads
What are competitors advertising?
Which creatives are they repeatedly running?
What hooks are they using?
What offers are they pushing?
Which products are they promoting?
How are they positioning themselves?
Competitor Products
Pricing
Bundles
Offers
Reviews
Ratings
Product positioning
Claims
Landing pages
Amazon listings
Audience Intelligence
Who are competitors speaking to?
What problems are they addressing?
What objections are consumers raising?
What language are customers using?
Tools
You should be comfortable using relevant tools such as:
Meta Ads Library
Similarweb
SEMrush / Ahrefs
Google Trends
Amazon research tools
Social listening tools
Ad intelligence platforms
Competitor tracking tools
AI research tools
You don't need to know every tool. You need to know how to find the answer.
8. Data & Analytics
You should live inside numbers.
Track and analyse:
CTR
CPC
CPM
Hook Rate
Hold Rate
CVR
CAC
CPA
AOV
ROAS
MER
LTV
Contribution Margin
Frequency
iROAS
And importantly:
Understand the relationship between them.
For example:
CPM ↑ → CTR ↓ → CPC ↑ → CVR ↓ → CAC ↑
You should be able to identify where the actual problem is instead of simply saying:
“Meta performance has gone down.”
9. Scaling
We are specifically looking for someone who has actually scaled campaigns, not someone who has only managed ₹2–5 lakh/month budgets.
You should have experience with:
Scaling winning campaigns
Increasing spend without destroying efficiency
Creative fatigue
Audience saturation
Budget reallocation
Geographic expansion
New product launches
New customer acquisition
Retention / remarketing
Scaling from ₹X/day → ₹X lakh/day
We want someone who can demonstrate:
“This was the starting point.
This was the budget.
This was the CAC/ROAS.
This is what I changed.
This is where we reached.”
10. Build the Performance Marketing Dashboard
You will own weekly performance reporting.
Not vanity reports.
Every week you should be able to tell the founders:
WHAT HAPPENED?
WHY DID IT HAPPEN?
WHAT DID WE LEARN?
WHAT ARE WE TESTING NEXT?
WHERE SHOULD WE PUT MORE MONEY?
WHERE SHOULD WE STOP SPENDING?
The Person We Are Looking For
You might be the right person if:
You genuinely enjoy Meta Ads.
You spend time inside Ads Manager even when nobody asks you to.
You understand creative performance.
You obsess over CAC and ROAS.
You have personally scaled campaigns.
You know how to structure experiments.
You understand audiences deeply.
You are comfortable with large budgets.
You can work with founders directly.
You can create a quick ad yourself.
You use AI to accelerate your workflow.
You are constantly researching competitors.
You are uncomfortable making decisions without data.
You are proba

Work arrangement
No