Director of Digital Marketing, AI & Performance Strategy

SPOKEN ENGLISH IS A MUST!
*Please make sure to submit your resume in English, it will not be accepted otherwise. The interview process will also be conducted in English.
AI EXPERIENCE IS REQUIRED
This is an AI-first leadership role.
Applicants must have hands-on experience implementing AI within digital marketing operations and have completed AI courses, certifications, or professional training.
Candidates should be able to demonstrate how they have successfully used AI to improve marketing performance, automate workflows, increase productivity, and drive innovation across teams.
Please include any AI certifications or training on your resume.
Smart Age Solutions is a Digital Marketing agency located in New York with a branch in Rio de Janeiro. We are looking for new talent in Brazil to build our fast-growing team.
Here at Smart Age, we offer a wide range of results-driven services and don’t settle for less-than-optimum quality. Smart Age is the only Google Premier Partner and META preferred partner in the jewelry industry. We create precise, fully customizable strategies across Google Search, Social Media, SEO, Retargeting, Display, and Email Marketing to maximize conversions. Our team of industry experts helps businesses succeed in an increasingly digital world by using practices and platforms that deliver results today while planning for what’s coming tomorrow.
About the Role
The Director of Digital Marketing & Performance Strategy will serve as a senior leader within the company, responsible for overseeing the performance, strategy, and development of multiple marketing departments.
This role is not responsible for executing campaigns directly. Instead, the Marketing Director will lead and develop department managers across SEO, Paid Media, Social Media, Design, Copywriting, Content, and Marketing Operations while ensuring alignment, accountability, operational efficiency, and client success.
The ideal candidate is a proven marketing leader with agency experience, strong business acumen, exceptional people management skills, and a deep understanding of modern digital marketing strategies, analytics, automation, AI, and performance marketing.
This individual should not only understand every major digital marketing discipline but also be an AI champion who can lead the adoption of AI tools, workflows, and emerging technologies across the organization.
This person will play a critical role in scaling Smart Age Solutions while maintaining the quality, innovation, and results that define our brand.
Key Responsibilities
Strategic Leadership
Develop and execute the company's overall marketing vision and departmental strategy.
Align marketing initiatives with company growth objectives, revenue goals, retention targets, and client success metrics.
Establish department-wide KPIs, accountability systems, and performance standards.
Identify opportunities to improve operational efficiency, scalability, and profitability.
Department Leadership
Manage and mentor department managers across:
SEO
Paid Media (Google Ads, Meta Ads, Programmatic)
Social Media
Design & Creative
Copywriting & Content
Marketing Operations
Create clear growth paths, coaching programs, and professional development plans for leaders and team members.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Performance & Analytics
Establish and monitor KPIs across all service lines.
Analyze performance trends and identify opportunities for optimization.
Drive data-informed decision-making throughout the organization.
Ensure departments are delivering measurable results for clients.
Oversee reporting frameworks, dashboards, forecasting, and performance reviews.
Client Strategy & Growth
Partner with Account Management and Executive Leadership to support high-level client strategy.
Participate in key client meetings and executive reviews when strategic leadership is required.
Help identify opportunities for account growth, retention, and improved client outcomes.
Ensure marketing strategies align with client business goals and industry best practices.
Innovation, AI & Technology
Champion the adoption of AI, automation, and emerging marketing technologies across all departments.
Evaluate, test, and implement AI platforms that improve productivity, reporting, campaign execution, and operational efficiency.
Train department managers on AI best practices and encourage AI adoption throughout the organization.
Build scalable AI workflows that improve internal operations and client results.
Stay current with the latest developments in AI, Large Language Models (LLMs), AI Agents, Prompt Engineering, and marketing automation.
Help position our company as a leader in AI-driven digital marketing within the jewelry industry.
Operational Excellence
Improve workflows, processes, SOPs, and cross-department collaboration.
Ensure departments are properly staffed, resourced, and structured for growth.
Work closely with executive leadership to forecast hiring needs and organizational development.
Assist in building scalable systems that support the company's long-term growth strategy.
Financial Management
Monitor departmental performance against revenue and profitability goals.
Assist with resource allocation, budgeting, forecasting, and capacity planning.
Ensure efficient utilization of team resources while maintaining service quality.
Qualifications
Required
Fluent English, written and verbal communication skills.
8+ years of digital marketing experience.
5+ years of leadership experience managing managers and multi-disciplinary teams.
Proven success leading teams across SEO, Paid Media, Social Media, Content, and Creative.
Strong understanding of performance marketing, analytics, attribution, conversion optimization, and customer acquisition strategies.
Experience working within a digital marketing agency environment.
Demonstrated ability to build, scale, and optimize high-performing teams.
Strong business, operational, and financial acumen.
Exceptional communication, presentation, and leadership skills.
Experience managing KPIs, forecasting, reporting, and strategic planning.
Hands-on experience implementing AI within a marketing organization.
AI certifications, coursework, or equivalent professional training.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms to improve marketing operations.
Ability to train and mentor teams on AI adoption and best practices.
Preferred
Experience in eCommerce, luxury, retail, or jewelry industries.
Experience implementing AI and automation solutions within marketing operations.
Experience implementing AI-powered workflows and marketing automation.
Experience with AI agents, prompt engineering, and workflow automation platforms.
Experience with platforms such as:
Google Analytics 4
Google Ads
Meta Ads Manager
HubSpot
Shopify
Looker Studio
SEMrush
Whatagraph
Jira, Asana, ClickUp, Monday, or similar project management platforms
MBA or Master's Degree in Marketing, Business, or related field.
What Success Looks Like
In this role, success means:
Building high-performing department leaders.
Improving efficiency and collaboration across teams.
Driving measurable improvements in client performance and retention.
Scaling processes, systems, and team structures.
Introducing innovation and AI-driven solutions.
Helping the company continue its growth as a leading digital marketing agency.
Building an AI-first culture across all marketing departments.
Continuously identifying new AI technologies that improve efficiency, innovation, and client results.
Developing scalable AI processes that increase team productivity and operational excellence.
Don't miss out on this exciting opportunity to build a career at a company that allows its employees to grow professionally and personally, to climb the corporate ladder!
Employment Type
Full-time
*The hiring process will be conducted in English
You should expect to dress professionally throughout all parts of our interview process.

Work arrangement
No