Business Development Executive

Company Description Serenity Plus Home Health is a fully licensed, Medicare-certified home health care agency serving Northeast Texas from its base in Mount Vernon, TX. The organization is committed to delivering a 5-star patient experience with personalized, hometown service. Qualified, certified, and licensed healthcare specialists provide comprehensive in-home medical services. A skilled clinical care team supports each patient from admission through discharge, focusing on meeting expectations, minimizing re-hospitalization, and promoting safety and independence. Team members join a mission-driven environment dedicated to high-quality, patient-centered care in the community.
Role Description The Business Development Executive is a full-time remote role responsible for driving growth and expanding Serenity Plus Home Health’s presence across the DFW Meteoplex. This role involves identifying and developing new business opportunities, building and maintaining relationships with referral sources, and managing the end-to-end lead generation process. Day-to-day tasks include conducting outreach to healthcare providers and community partners, presenting agency services, following up on referrals, and monitoring pipeline activity and performance metrics. The Business Development Executive will collaborate closely with clinical and administrative teams to align growth strategies with patient care standards, ensure accurate communication of service offerings, and support initiatives that increase brand visibility and market share. This position requires consistent virtual communication, occasional travel to the service area as needed, and proactive engagement with stakeholders to strengthen the agency’s network.
Qualifications
Candidates should possess strong New Business Development and Lead Generation skills to identify opportunities, create outreach plans, and convert prospects into active partnerships.
Candidates should possess solid Business and Account Management skills to oversee referral relationships, manage pipelines, and support sustainable growth.
Candidates should possess effective Communication skills to present services clearly, build trust with stakeholders, and collaborate with internal teams.
Candidates should possess organizational and time-management skills to handle multiple initiatives, track performance data, and meet deadlines in a remote setting.
Experience in healthcare, home health, or related service industries is beneficial, along with knowledge of Medicare and home health referral processes.
Experience in Business, Marketing, Healthcare Administration, or a related field is preferred; relevant experience may be considered in lieu of formal education.
Comfort with using CRM tools, virtual meeting platforms, and standard office software to support remote work and reporting is advantageous.

Work arrangement
No